Plango Introduces Facebook Calendar, Makes Planning Mobile, Social, and Easy

SAN FRANCISCO, CA--(Marketwire - Aug 10, 2011) - Mobile start-up founders from GoAct today introduce Plango, a social calendar that makes planning with friends fast, easy and fun.

Integrated with Facebook and optimized for mobile use on the iPhone, Plango turns ideas and plans into real-time invitations and scheduled micro-events via a social, mobile calendar with real-time SMS/push messaging. Plango's parent company, GoAct, raised $500K in seed funding from investor Esther Dyson, seven renowned Finnish business angels, and the Finnish Funding Agency for Technology and Innovation (TEKES).

Plango is available now in the iTunes App Store.

"There has been much innovation across social and mobile in the past ten years, but the calendar has somehow managed to remain largely static," said Petri Sakkinen, CEO of GoAct. "Plango is the useful, fun calendar extension that Facebook has been missing. We redefine the calendar by putting event planning in your pocket, providing you with a single view of all real-life events and related social activity happening in your network."

People use their mobile phone to manage their lives -- there's an app for everything. But, how do you arrange to meet three friends at a bar after work? How do you choose which bar you meet at? What about juggling that, plus a trip to the florist for your mother's birthday, and a last minute change to your weekly tee time with a colleague? Plango solves this problem by integrating with your Facebook calendar and letting you schedule on the go, from your iPhone.

"Most social apps are fun, but they aren't good for actual transactions -- making appointments, agreeing on a location, negotiating a time among a group," says Esther Dyson. "Plango helps you keep track of your commitments without loading you up with overhead."

Generation Y makes plans socially. They are reluctant to use traditional productivity tools, but have embraced social and emotional apps like group messaging, IM, and group event planning and discovery services. By combining elements of these categories into a calendar app that's native to the iPhone and Facebook, Plango becomes the new social calendar solution for Facebook and iPhone users.

For more information, and to start using Plango today, visit www.myplango.com.

About Plango
Plango makes it fun and easy to make plans with your friends, on the go. Plango combines elements of social media (fun, mobile, social, collaborative) with calendaring (planning and scheduling) in one social communications tool. Plango is optimized for mobile use and integrates with Facebook to make planning social and fun, featuring real-time SMS/push messaging, a native iOS app, and web application. Plango is based in San Francisco and Helsinki, Finland, and can be found online at www.myplango.com.