SOURCE: American Gem Society and American Gem Society Laboratories

American Gem Society and American Gem Society Laboratories

March 04, 2014 10:00 ET

Planning to Pop the Big Question on March 20, National Proposal Day? The Perfect Proposal Toolkit Is Here to Help

The Online Resource Provides Cheeky Tips and Recommendations for Planning a Memorable Marriage Proposal; Toolkit Visitors Can Enter to Win a $2,500 American Gem Society Gift Card

LAS VEGAS, NV--(Marketwired - Mar 4, 2014) - Planning the perfect marriage proposal is a daunting task, let alone uttering the actual words "Will you marry me?" In preparation for National Proposal Day, diamond and gem experts American Gem Society and American Gem Society Laboratories have launched for the second year the Perfect Proposal Toolkit.

The Perfect Proposal Toolkit is an online resource -- located at -- created to provide suggestions and inventive recommendations for both traditional and unconventional wedding proposals. The Toolkit keeps it easy by categorizing and providing tips for romantic, funny, adventurous, "2.0" and simple proposals. The site also provides expert advice on selecting the type of ring with which to propose, including what to look for when selecting the proper stones, settings, colors, sizes, etc.

To provide plenty of time to plan a small or large scale proposal, the Perfect Proposal Toolkit will be live through March 20, which is recognized as National Proposal Day. National Proposal Day falls on the first day of the spring season and is also when night and day are of equal lengths, symbolizing the shared efforts needed to build a strong marriage.

Visitors to the Perfect Proposal Toolkit can enter to win a $2,500 gift card to use at any participating American Gem Society member jewelers. The Toolkit offers an easy to use "Find A Jeweler" feature that provides contact information on all 1,700 American Gem Society certified jewelers throughout the United States.

About American Gem Society / American Gem Society Laboratories

The American Gem Society (AGS), founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. AGS is a professional organization awarding credentials for its members, who are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership. For further information, visit Keep up with AGS on Twitter and Facebook.

The American Gem Society Laboratories (AGSL) was founded in 1996 and provides an expert, third-party evaluation of a diamond's quality characteristics. AGSL pioneered the Ideal Cut Grade for the Round Brilliant diamond; created the first scientifically reviewed, objective, and repeatable Cut Grade method in the industry -- still the only of its kind; became the first major lab to offer diamond grading reports with a Cut Grade for fancy shapes; and provides a variety of diamond grading reports, both with and without a diamond Cut Grade, to suit the specific needs of diamond manufacturers, retail jewelers, and consumers. For further information, visit

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