SOURCE: Platinum Marketing Concepts

February 13, 2007 17:52 ET

Platinum Marketing Concepts Announces New Test Market in the Lead Generation Industry

CLEVELAND, OH -- (MARKET WIRE) -- February 13, 2007 --Platinum Marketing Concepts, Inc. has recently announced plans for client expansion. Platinum Marketing, while specializing in promotional marketing in the sports, entertainment and hospitality industries, has recently announced plans to enter the world of "lead generation."

In 2006, companies in the home improvement industry spent over 2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. Due to the "Do Not Call" List, which went into effect in 2005, though, now only 54% of all leads are generated over the phone. "We felt like there was a lot of money on the table for the right company to take if they could tap into that market," says Jeremy Mosier, President, Platinum Marketing Concepts, Inc.

"A lot of money" is right. Last year alone the home improvement business grew 11.9% and was the leading growth industry over the past decade. Mr. Mosier goes on to say, "With our experience generating foot traffic for some of the industry leaders in sports, entertainment, and hospitality, we felt it would be a very easy transition to generate leads for industry leaders in the home improvement business. Our ability to be proactive in finding new customers is what separates us from other more passive companies."

Platinum Marketing Concepts, Inc. is currently test marketing the campaign in Atlanta, GA and affiliates are doing business in Maryland, North Carolina, New Jersey and Pennsylvania with plans on rolling out in Columbus, OH and Cleveland, OH by the end of February 2007.

"We are very excited that, once again, we are able to provide another outlet for our team members to advance and grow within the company. If things continue at this pace, we will expand this division into at least 8 new geographic markets in 2007," says Mosier.

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