SOURCE: Platinum Studios, Inc.

Platinum Studios, Inc.

August 16, 2011 08:58 ET

Platinum Studios Retains KKM Global Brand Strategies to Spearhead Cowboys & Aliens Licensing Program

LOS ANGELES, CA--(Marketwire - Aug 16, 2011) - Platinum Studios (OTCBB: PDOS), has retained KKM Global Brand Strategies as its brand strategist and licensing agent for Cowboys & Aliens. The graphic novel, created by Platinum Studios CEO Scott Mitchell Rosenberg, is the inspiration for the feature film released July 29 by DreamsWorks and Universal Pictures starring Daniel Craig and Harrison Ford, which was the top grossing film on its first weekend. KKM and its CEO Ken Markman will develop and implement a licensing program based on all aspects of the property, excluding the film. Markman has extensive experience, having worked with Mattel, The Simpsons, and Glee, and is currently working with Universal and Warner Brothers.

"I have known Ken for a number of years and am incredibly impressed with his high rate of success and attention to detail," says Rosenberg. "His creative branding strategy is ideal for a property such as Cowboys & Aliens and a company like Platinum Studios."

"The potential for Cowboys & Aliens extends well beyond the feature film," comments Markman, who has been working with Platinum Studios as a consultant on the property for eight years. "The title is high-concept in and of itself and the mash-up of genres is very appropriate given today's parallel trends of authentic nostalgia and technological innovation. The property reflects so many archetypal stories that resonate culturally, both in the U.S. and abroad. We are excited for the opportunity to create a truly multigenerational property across many platforms and territories."

The original Cowboys & Aliens graphic novel was published in 2006 and debuted as the number-one graphic novel in the U.S. It Books, an imprint of HarperCollinsPublishers, has published a reprint edition of the original graphic novel in hardcover and paperback, both of which have hit The New York Times graphic novel bestseller lists. Platinum Studios' own online digital version of Cowboys & Aliens has attracted more than three million views.

Deals already are in place with FreePlay Labs for iPod touch, iPad and iPhone gaming apps; Gameloft for mobile games, primarily for international markets; Orbit Media Group for the an interactive e-book "Cowboys & Aliens: The Kids," with a portion of proceeds going to the Starlight Foundation; Barnes & Noble and Graphicly for an e-book for the Nook e-reader; and Quantum Media for light-up confections.

KKM's licensing strategy will focus initially on core fans aged 18-24, followed by trend-conscious teens and, ultimately, children 8-11. Key categories will include apparel and accessories, consumer electronics, mobile devices, music peripherals such as earbuds and audio-enthusiast sound systems, musical instruments, home décor, sporting goods including skateboards, bikes and extreme sports equipment, backpacks, sport carriers for cars, camp gear, and food such as travel mix and health bars.

About Platinum Studios

Platinum Studios (OTCBB: PDOS) is an entertainment company that controls one of the largest international libraries of comic book characters from all over the world, which it adapts, produces and licenses for all forms of media including print, film, online, mobile/wireless, gaming and merchandising.

For more information please visit http://www.platinumstudios.com.

About KKM Global Brand Strategies

KKM Global Brand Strategies is a brand strategy and licensing management company for entertainment, media and corporate trademark brands, creating value for its clients by aligning brand messaging with consumer and business objectives. Based in Los Angeles, KKM offers global access through a network of partners around the world.

For more information please visit http://www.kkmbrands.com.

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