March 09, 2015 10:00 ET

Play-It and Reliance Games Provide Fantasy Cricket Mobile Experience for the ICC Cricket World Cup 2015

CALGARY, ALBERTA--(Marketwired - March 9, 2015) -

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The ICC Cricket World Cup 2015 is underway and billions of cricket fans are already voting for their favourite teams that will make it to the top of the pool and the knock out stages of the tournament.

To relive the fever on the field and recreate the action of this prestigious event, Reliance Games and Play-It have unveiled the ICC Cricket World Cup 2015 Fantasy Cricket Mobile Game that challenges you to apply your strategy and cricketing knowledge to pick an unbeatable squad this world cup. Manage your players from across countries and build a dream squad from a roster of your favourite players that climbs up the leaderboards.

The cross platform game offers a gamified and immersive experience to give you perfect entertainment fix between matches and during breaks. What's more, the app provides comprehensive near-live coverage of every match with visuals, interactive commentary and authentic content that mimics the real world cup experience on your devices. The app can be played both on smartphones and feature phones enabling users to enjoy the game regardless of mobile device or network constraints.

Unveiling the ICC Cricket World Cup Fantasy Cricket mobile game, Manish Agarwal, CEO of Reliance Entertainment Digital said, "With millions of fans enjoying this world cup like never before, this Fantasy game will fuel the excitement of fans to build their ultimate dream team. The game takes you on authentic and fulfilling journey, letting players and fans express themselves in the real world while applying their craft and being entertained at the same time."

Play-It co-founder Cory Cleveland said, "We're very proud to work with Reliance Games to bring an engaging mobile entertainment experience to the growing mobile-connected cricket audience around the world. Play-It's partnership with Reliance will allow us to deliver a personally tailored experience to a global audience of sports fans, many of which will be using their mobile phones for the first time to follow the ICC Cricket World Cup."

The ICC Cricket World Cup 2015 Fantasy Cricket game is available for free on Android, iOS, and j2me devices!

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About Reliance Games

Reliance Games, the mobile gaming division of Reliance Entertainment, is part of the Reliance ADA Group whose partnerships and subsidiaries include entities like DreamWorks Studios, IM Global and Codemasters. Currently operating four studios worldwide with a presence in the US, UK, Japan, Korea and India, Reliance Games is a leading global publisher and developer of mobile games.

Their portfolio presently currently more than 600 games for over 2000 devices across various operating systems. Its current roster features hit games like After Earth the mobile game, Real Steel, Total Recall and F1 2011 among others. Globally distributed, Reliance Games' content can be accessed through 80 leading networks across 100 countries worldwide.

About Play It Interactive

Play-It's global team of mobile developers, computer scientists, game designers, and content specialists are creating a next generation live events platform that enables personalized, and immersive experiences for the growing critical mass of Indian mobile subscribers. With its proprietary technology, Play-It powers live mobile experiences for the largest sporting events in the world, including the 2015 ICC World Cup. Find out more at

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