June 15, 2010 10:00 ET

Play Like a Pro With New POWER A Controllers for PS3™

POWER A Unveils Pro Line of Controllers Including the Pro Elite Wireless Controller

LOS ANGELES, CA--(Marketwire - June 15, 2010) -  (E3 EXPO, Booth #5312) -- POWER A, the retail consumer products brand of Bensussen Deutsch & Associates, Inc., (BDA), today announced the launch of its Pro Elite Wireless and Pro EX Controllers for PlayStation®3. Created with expert gamers in mind, the cutting-edge controllers are a must-have accessory for any PS3™ owner. POWER A will be showcasing the new controllers, along with introducing additional video game accessories, at the E3 Expo in Los Angeles from June 15-17.

While maintaining complete compatibility with the PS3™, the POWER A Pro Elite Wireless Controller was designed to allow greater comfort, control, and functionality for extended game play. The wireless controller features:

  • Refined ergonomics for marathon gaming and competitions
  • Motion compatibility working with SIXAXIS™ compatible games
  • A soft touch finish and custom textured grips ensuring a comfortable, no-slip grasp for enhanced control
  • Reverse analog sticks for increased precision
  • Custom designed L2 and R2 buttons for greater accessibility
  • Glowing buttons for use day or night
  • Dual rumble motors
  • Built-in rechargeable battery

The Pro Elite Wireless Controller will retail for $49.99 at all key retailers beginning in September 2010. The wired version of the controller, the Pro EX, will retail for $19.99.

"These controllers allow players to take their gaming to the next level," said Eric Bensussen, president of POWER A and BDA. "We paid a tremendous amount of attention to the refined look and feel of the controllers, as well as the button configuration, creating maximum comfort and utility for serious gamers."

POWER A creates reliable, high quality and innovative accessories that amplify consumers' experiences with the world's best technologies. This consumer products division of Seattle-based BDA, Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo of America Inc, Sony Computer Entertainment America LLC, Microsoft® and Apple®. Committed to producing the safest products possible, POWER A carefully monitors product development and quality assurance to exceed the testing requirements of its licensors. POWER A products are available at major retailers in North America, Europe, Australia, and Latin America. To learn more about POWER A accessories, please visit POWER A: Amplify Your Experience™.

Contact Information