SOURCE: Breast Cancer Research Foundation

Breast Cancer Research Foundation

January 07, 2015 12:27 ET

Play for P.I.N.K. Donates a Record $4.5 Million to the Breast Cancer Research Foundation for 2015

Cumulative Giving Since 1996 Now Totals $38.5 Million

NEW YORK, NY--(Marketwired - January 07, 2015) - Play for P.I.N.K. (PFP), a grassroots fundraising organization using lifestyle and sporting events to raise funds for breast cancer research, presented a donation of $4.5 million to benefit the Breast Cancer Research Foundation (BCRF). Since its inception in 1996, PFP has contributed over $38.5 million, making Play for P.I.N.K. one of BCRF's largest donors. PFP is currently supporting 17 research projects led by 25 world-class scientists investigating the spectrum of breast cancer including tumor biology, genetics, prevention, treatment and survivorship.

"What started out as a single golf tournament in New Jersey to raise money for breast cancer research has expanded to 30,000 volunteers in 28 states hosting all kinds of sporting events to raise funds for breast cancer research," stated Laura Lassman, President and Founder of Play for P.I.N.K. "This is a proud moment for PFP to be recognized as one of the largest independent donors supporting transformative cancer research."

What makes Play for P.I.N.K unique is that 100% of all proceeds go directly to BCRF thanks to the sustained generosity of Bloomberg, which underwrites all overhead costs. Play for P.I.N.K. identified BCRF as its sole beneficiary in 1996 because of BCRF's mission to advance the world's most promising research and its fiscal efficiency and accountability. 

"Play for P.I.N.K. is a model of volunteerism and the mobilization of citizens who want to make a direct impact in advancing breast cancer research," stated Myra Biblowit, President of BCRF. "This extraordinary donation will translate into breakthroughs in the lab and clinic that will have a meaningful impact on breast cancer patients today as well as tomorrow."

About Play for P.I.N.K.:

Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots non-profit organization dedicated to raising funds to fight breast cancer through lifestyle and sporting events. It has a commitment to contribute 100% of all proceeds to its sole beneficiary, the Breast Cancer Research Foundation to fund the world's top researchers. For more information, visit

About BCRF:

The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. This year, BCRF is investing $58.6 million in research, to support more than 220 researchers at leading medical institutions across six continents, including $11.6 million to the international Evelyn H. Lauder Founder's Fund focused on metastasis. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an "A+" from CharityWatch, and has been awarded Charity Navigator's highest rating of four stars 12 times since 2002. For more information, please visit:

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Contact Information

  • Media Contacts:
    Stephanie Kauffman
    BCRF Chief Communications & Engagement Officer