Playa Viva Delivers New Class of Sustainable Vacation to Conscious Consumers

ZIHUATANEJO, MEXICO--(Marketwire - December 5, 2007) - E-Wire -- As consumers make informed decisions about the food they eat, the cars they drive, and the clothes they wear, their attitudes towards vacations have evolved to incorporate a greater emphasis on sustainability. Playa Viva is a new resort and residence community located on the Pacific Coast of Mexico that gives families the opportunity to continue their purpose-driven lifestyles while away from home, without sacrificing comfort or style. These conscious vacations regenerate mind and body, while also regenerating the land.

"Every day we make choices about how we live our lives, raise our children, and better connect with the world around us, and travel should be no different," said David Leventhal, the project's founder, environmentalist, husband, and father of two. "Sustainability principles and features at Playa Viva help create long-lasting connections to family, friends, and the environment that enrich our lives."

Playa Viva is located on 200 acres of ocean-front property approximately 30 minutes south of the Zihuatanejo/Ixtapa International Airport. The landscape, once a coastal forest cleared for now-abandoned coconut palm plantations, is rapidly regenerating due to the hard work of Playa Viva's resident permaculture team. Seeds from one of the last remaining local, virgin native forests have been collected and a nursery with over 7,000 trees established to raise saplings for restoration work. The project's designer is relocating existing palm trees to stabilize beach dunes and serve as living piers for the project's casitas or tree house suites.

About Playa Viva

Situated on 200 acres of ocean-front property, Playa Viva is a sustainable resort and residence community located on the Pacific Coast of Mexico. With more than 80 percent of land protected, Playa Viva is a special place where families enjoy the beauty of Mexico in the guilt-free luxury of an environmentally conscious resort. Playa Viva offers co-ownership opportunities in individual casitas built on raised platforms connected to living palm trees surrounding common, community areas. For sales and pre-opening information, call 1-866-482-8922, email info@playaviva.com or visit us at www.playaviva.com.

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Contact Information: CONTACT: Jeff Stephens Planet Relations 510-663-4462 WEB SITE: http://www.playaviva.com