SOURCE: Players Network

February 18, 2009 09:30 ET

Players Network Launches Extensive Branding and Awareness Campaign

Players Network Debuts New Television Commercial to Enhance Brand Awareness in 143 Million Homes Worldwide

LAS VEGAS, NV--(Marketwire - February 18, 2009) - Players Network (OTCBB: PNTV), the leading Digital Media 3-Screen Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, announces today the launch of the company's extensive network television commercial campaign designed to enhance brand awareness and drive consumers to Players Network's VOD channels. Players Network's uniquely branded programming is currently available in 143 million homes Worldwide including 22 million US homes. Players Network reaches over 92 markets including 19 of the top 20 media markets in the US. Worldwide distribution is rapidly expanding as the company begins its soon to be announced cell phone distribution rollout expected to reach over 1.7 billion cell phone users globally.

Players Network and its proprietary Vegas on Demand channels rank among the highest viewed Video on Demand channels across all of its cable, satellite and IPTV partners' platforms. These partners include Comcast, Verizon, AT&T, Dish Network and other worldwide cable and VOD providers.

"VOD is the future of television, and it is still a new viewing experience for most people, so consumers need to be educated. Our new sexy television ad campaign is designed to excite viewers about the entertainment and educational programming Players Network and Vegas on Demand provide. These targeted commercials will quickly teach viewers how to find our channels in their markets. We have spent the last 24 months building our distribution portfolio and the value of our media network is substantially higher than the market is valuing these partnerships. With dynamic ad insertion coming to VOD we will quickly monetize the value of each of the homes we have access to. Everyone around the world comes to Las Vegas and now they will know they can be here with the touch of the remote," states Mark Bradley, CEO of Players Network.

Mr. Bradley adds that the campaign will initially launch Nationwide in selected markets and expand to additional markets and media outlets as the company is able to measure the effectiveness of the campaign. Increased viewership is expected to result in increased advertising and sponsorship revenues.

For a preview of Players Network's new television commercial, click on this link: http://www.youtube.com/watch?v=WjFgFloF4cM.

About Players Network

Players Network is a Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its own VOD Channels on television in over 143,000,000 homes worldwide over Comcast, DirecTV, AT&T, Verizon and Dish Network and its Broadband Network at www.playersnetwork.com, Blinkx, Google, YouTube and Yahoo! Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 12-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, and the gaming industry with strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide Gaming Industry.

Statement under the Private Securities Litigation Reform Act:

With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.

Contact Information

  • Contact

    Jennifer Bodnar
    Director of Business Affairs
    Players Network
    702.895.8884

    Brian Holden
    Investor Relations
    Securities Awareness LLC
    702.562.1287