SOURCE: PlayHaven


June 05, 2013 07:30 ET

PlayHaven Acquires Team Behind Real-Time Game Analytics Start Up

Acquisition Will Help PlayHaven Deliver Enhanced Player Insights to Mobile Developers

SAN FRANCISCO, CA--(Marketwired - Jun 5, 2013) -   PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, announced today the addition of the team from, a game management platform featuring advanced, real-time analytics.

With deep expertise in big data, the team built a unique technology that helps game developers capture critical player data -- providing them with real-time actionable insights and powerful testing capabilities. The acquisition of the team enables PlayHaven to accelerate development of its data analysis capabilities that are critical to game developers launching user engagement and monetization campaigns.

" built a truly innovative technology and we see this as a huge step forward in our mission to help developers solve the challenges unique to mobile gaming," said Andy Yang, CEO at PlayHaven. "We both believe that real-time data analysis -- particularly in the fast-changing environment of mobile -- is the foundation for lifetime value maximization and look forward to helping developers capture all of their opportunities."

With the speed at which user behavior is changing, mobile developers need real-time insights so they can take immediate action that will meaningfully impact game performance. PlayHaven aims to narrow the gap between insights and action.

"We started with the goal of bringing valuable insights to developers struggling to make sense of their users and understanding how they want to be engaged," said Massimo Andreasi Bassi, CEO of "Data is core to every game developer's success and we're excited to join forces with PlayHaven where we will continue solving the same set of problems we're passionate about."

Since announcing its latest round of funding in November 2012, PlayHaven has hired key executives from Google and Rovio, grown its employee base by more than 100 percent and opened operations in Europe. With 400 percent year-over-year network growth, PlayHaven now tracks more than 10 billion in-game events each month.

About PlayHaven
PlayHaven delivers a lifetime value maximization platform to help mobile game developers better acquire, understand, and intelligently engage and monetize users. PlayHaven's mobile developer and publisher platform spans thousands of games, 523 million unique monthly users, 133 million monthly active users, and more than 10 billion in-game events each month.

Customers including Cartoon Network, Digital Chocolate, Glu Mobile, Game Circus, Namco Bandai, NaturalMotion, Nickelodeon, Playtika, and SEGA leverage PlayHaven's tools to increase the lifetime value of their games.

Visit for more information. Follow PlayHaven on Facebook and Twitter.

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