SOURCE: PlayHaven


June 18, 2013 11:00 ET

PlayHaven Brings Lifetime Value Maximization Platform to Marmalade Game Developers

SAN FRANCISCO, CA and LONDON--(Marketwired - Jun 18, 2013) - PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, today announced that it is now available for Marmalade, the award winning cross-platform SDK for native mobile apps. Marmalade developers are now able to implement PlayHaven's tools to acquire new players and intelligently engage, retain and monetize them.

With the Marmalade development environment, developers can quickly and easily build and distribute their apps cross-platform. By integrating PlayHaven, Marmalade developers can now:

  • Acquire new players with targeted cost-per-install advertising campaigns on PlayHaven's mobile advertising network spanning thousands of games, 523 million unique monthly users, 133 million monthly active users, and more than 10 billion in-game events each month.
  • Intelligently engage, retain and monetize players by delivering targeted in-app marketing communications -- like cross promotions, rewards and virtual goods promotions -- to customizable user segments that are designed to improve retention and revenue.
  • Understand performance with a wide variety of game usage, campaign, and revenue performance metrics available via our web dashboard.

Launching a great game that also operates as a successful business is a challenge for every game developer. By pairing PlayHaven with Marmalade, developers gain access to a comprehensive suite of tools that can help solve the challenges of cross-platform game development and post-launch acquisition, engagement, retention and monetization.

"We think it's important for game developers to have access to the tools they need to manage their games as a successful business -- regardless of the development environment they choose," said Ville Heijari, General Manager of Europe at PlayHaven. "We're excited to partner with a European-based company and bring our free engagement, retention and monetization tools to Marmalade's international developer community."

"We're thrilled to add PlayHaven to the Marmalade tools ecosystem. It's essential that we're able to provide our developer community with the right tools they need to be successful, innovative and competitive in today's app marketplace. The PlayHaven Lifetime Value Maximization platform allows developers to be just that," said CEO Harvey Elliott.

Sign up with PlayHaven to start using our tools today. Developers interested in a full demo of the platform, contact us at

About PlayHaven
PlayHaven delivers a lifetime value maximization platform to help mobile game developers better acquire, understand, and intelligently engage and monetize users. PlayHaven's mobile developer and publisher platform spans thousands of games, 523 million unique monthly users, 133 million monthly active users, and more than 10 billion in-game events each month.

Customers including Cartoon Network, Digital Chocolate, Glu Mobile, Game Circus, Namco Bandai, NaturalMotion, Nickelodeon, Playtika, and SEGA leverage PlayHaven's tools to increase the lifetime value of their games.

Visit for more information. Follow PlayHaven on Facebook and Twitter.

About Marmalade
Marmalade is an award-winning software development tool that allows developers to spread their apps to a wide range of devices. Our powerful and versatile SDK allows a single codebase to be deployed to multiple operating systems in a few clicks, saving time and money while maximising potential audience across a wide range of platforms.

Marmalade's flexible approach to development gives creators the chance to focus on user experience rather than device compatibility. Working in native (C++, Objective-C), RAD (Lua) or hybrid (HTML5) code, Marmalade allows rapid deployment and testing on iOS, Android, BlackBerry, Windows Phone, Windows and Mac desktop PCs, as well as selected Smart TVs and set-top boxes.

Marmalade is used by top studios worldwide and has enabled development of major hits including Draw Something, Plants vs. Zombies and Tap Paradise Cove, as well as mobile entries in the Call of Duty, Need for Speed and Pro Evolution Soccer series.

The versatility of the Marmalade SDK extends far beyond games. Mobile apps developed with Marmalade can take advantage of a wide range of device-specific features including geo-location, notifications, social media integration, motion controls, camera functionality and much more. Our wide range of technology partners allows Marmalade apps to work directly with middleware providers including InMobi, Playhaven, Virtual Piggy, PlayJam and many more.

Based in London, UK and Silicon Valley, USA, Marmalade is backed by investors including ARM Holdings (LSE: ARM) (NASDAQ: ARMH).

Contact Information

  • Media Contacts

    Laura Perez
    Email Contact

    Steph Jorgl
    Marmalade Americas
    Email Contact

    Gaz Deaves
    Marmalade EMEA and APAC
    Email Contact
    Office +44 8456 434 969
    Mobile +44 7725 997 886