SOURCE: PlayHaven

PlayHaven

May 01, 2013 11:00 ET

PlayHaven Grows by 400 Percent Year-Over-Year, Adds 14 New Users to Its Platform Every Second

Lifetime Value Maximization Platform Now Tracking 10 Billion Events Each Month -- Up 1,100 Percent Year-Over-Year

SAN FRANCISCO, CA--(Marketwired - May 1, 2013) - PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, announced today that it has grown its user base by 400 percent year-over-year with 109 million new users added in the first quarter of 2013 alone and 14 new users added to the platform every second. PlayHaven now tracks more than 523 million unique users, 121 million monthly active users and 10 billion events each month.

With PlayHaven, mobile game developers are acquiring new users on its high quality CPI-based ad network and using its marketing platform to launch targeted campaigns to more intelligently engage, retain and monetize their users.

Mobile Deluxe, developer of premium casual games like Big Win Slots™ and Solitaire Deluxe® on iOS and Android, partnered with PlayHaven to better engage users and increase revenue generated by their games. Leveraging PlayHaven's user segmentation, virtual goods promotion and interstitial ad tools, Mobile Deluxe was able to experiment with different real-time marketing campaigns to intelligently engage diverse user segments and improve player monetization.

"We make free-to-play casual games, so it's vital to capture revenue at all phases of a player's lifecycle," said Alfred Fung, Director of Marketing at Mobile Deluxe. "Using a combination of PlayHaven's tools has allowed us to test and gain insight into what resonates with our audience in order to maximize revenue from different customer segments."

In March, PlayHaven made its suite of intelligent engagement, retention and monetization tools free for all mobile game developers. These tools are designed to simplify the process of getting from data analysis to valuable action. Now that it's free, every independent developer, studio and large publisher can leverage PlayHaven's tools to make smart, data-driven decisions about how and when to engage which players.

"Over the past year, we saw significant growth in adoption of our engagement, retention and monetization tools enabling marketing success across the spectrum of indie developers, mobile game studios and multi-studio game publishers," said Charles Yim, Chief Operating Officer, PlayHaven. "With thousands of new games launching every week, retaining and keeping players engaged has never been more important for game developers. Developers should use PlayHaven's tools to better engage their users, stay competitive in this market and make a meaningful impact on their games' performance."

About PlayHaven
PlayHaven delivers a lifetime value maximization platform to help mobile game developers better acquire, understand, and intelligently engage and monetize users. PlayHaven's mobile developer and publisher platform spans thousands of games, 523 million unique monthly users, 121 million monthly active users, and 2.5 billion monthly game sessions.

Customers including Cartoon Network, Digital Chocolate, Glu Mobile, Game Circus, Namco Bandai, NaturalMotion, Nickelodeon, Playtika, and Sega leverage PlayHaven's tools to increase the lifetime value of their games.

Visit www.playhaven.com for more information. Follow PlayHaven on Facebook and Twitter.

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