SOURCE: PlayHaven


October 23, 2013 11:00 ET

PlayHaven Sees Tremendous Growth as Game Developers Rapidly Adopt Platform Services

Customer Base of Mobile Game Developers Quadruples Year-Over-Year

SAN FRANCISCO, CA--(Marketwired - Oct 23, 2013) - PlayHaven, the business engine for mobile games, today announced that it is now serving more than 10,000 developers and more than 20,000 games -- a 4x increase in one year. Fueling this growth is the success of new PlayHaven engagement and monetization solutions, including the recently launched Push Notifications.

PlayHaven's platform now covers more than 800 million unique users, an increase of 44% since Q2 and 175% year over year, and 176 million monthly active users, a 38% increase since Q2 and 150% year over year.

Game developers want a comprehensive solution to help manage their businesses, and PlayHaven's solution helps them intelligently acquire, engage and monetize their users. Demand for these solutions is strong across all types of developers including large publishers, mid-size studios, app developers and indie studios, and continues to fuel PlayHaven's developer community growth.

"PlayHaven is building a comprehensive set of intelligent tools that developers can use to manage a successful business," said Andy Yang, CEO, PlayHaven. "We do this by getting in the trenches with developers every day -- learning what happens in their games, providing helpful insights, and crafting creative solutions that help them solve their problems."

In July, PlayHaven announced the launch of Push Notifications in private beta. The private beta has been a tremendous success with more than 500 developers participating, including notable game studios like Glu Games, PikPok, Magmic, Ruby Seven Studios and Playnomi. Now, PlayHaven Push Notifications are available to all developers in open beta. Interested developers can access Push Notifications here.

"PlayHaven's platform plays a key role in allowing Glu to effectively communicate with our players. In particular, we get a lot of value from PlayHaven's segmentation capabilities, and are glad they are extending their offerings into push notifications," said Chris Akhavan, Glu Mobile President of Publishing.

"PlayHaven's new Push Notification tech is really interesting to us, as we can set up marketing campaigns that start from a Push and end with a Virtual Goods Promotion sale. The whole thing is handled end to end by PlayHaven, with tracking and conversion rates for campaign monitoring. This is a really powerful marketing tool," said Joe O'Sullivan, Technical Director, PikPok.

About PlayHaven
PlayHaven is the business engine for mobile games offering developers flexible tools to intelligently manage player acquisition, engagement, and monetization. PlayHaven is the only end-to-end solution that helps developers manage users at every valuable point in their lifecycle.

PlayHaven's platform spans 20,000+ games, 800+ million unique users, 176+ million monthly active users, and more than 14 billion in-game events each month. Game developers including Cartoon Network, Glu Mobile, Game Circus, Namco Bandai, NaturalMotion, Nickelodeon, and SEGA leverage PlayHaven's tools to manage the business of their games.

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