SOURCE: PlayHaven


September 01, 2011 16:44 ET

PlayHaven Unveils New Platform to Help Mobile Game Developers Maximize Engagement and Monetization on iOS

PlayHaven's Platform Provides Game Developers With a Robust Suite of Tools to Open Real-Time Communication Channels With Their Gamers

SAN FRANCISCO, CA--(Marketwire - Sep 1, 2011) - PlayHaven announces today the launch of their real-time marketing platform, built specifically to help developers maximize the success of their mobile games. In an increasingly competitive and rapidly evolving landscape, PlayHaven's new platform enables mobile game developers to effectively market their apps, engage their users, and boost their average revenue per user in real-time. By providing tools that bring the speed and flexibility of the web to mobile game development, PlayHaven empowers developers to build gaming experiences capable of reacting to the lightning-fast pace of the industry.

Much like the way Content Management Systems (CMS) revolutionized website optimization by allowing non-technical business owners to change content on the fly, PlayHaven's platform gives game developers the ultimate flexibility and control in creating and deploying business ideas in real-time, without the need to submit an update to the App Store.

Dynamic Overlays: PlayHaven's platform allows for the fast and simple creation of Dynamic Overlays, customizable HTML5 windows that appear above the game, that are a key way for developers to push content and announcements to their users without requiring any change to the underlying game code. Dynamic Overlays can be used for:

  • Cross-promotion of other games
  • Announcements of updates and new features
  • Email capture
  • Virtual currency/item rewards to increase engagement
  • Monetization

Analytics and Publishing Dashboard: As retention and monetization are often conflicting goals, PlayHaven's robust and intuitive web-based dashboard provides mobile game developers with the in-depth analytic and optimization tools to strike the right balance. Developers can create, reprioritize, and swap different Dynamic Overlays with real-time control and tracking.

"As the mobile game industry shifts to the 'games-as-a-service' model, the PlayHaven Platform enables developers to break free from the constraints of the traditional software development cycle by enabling real-time business optimization," says Andy Yang, CEO of PlayHaven. "We've torn down the wall between game developer and gamer and will continue to aggressively provide new ways to help our customers better engage and monetize their players."

The PlayHaven platform is initially available to iOS game developers. More information, including details and pricing can be found at


About PlayHaven:
PlayHaven is a real-time mobile game marketing platform with a reach of 36 million unique users driving 180 million monthly game sessions. PlayHaven's mission is to bring the speed and flexibility of the web into mobile games to help developers maximize the revenue potential of their titles. Based in San Francisco, CA, PlayHaven launched in May of 2010 and has helped more than 750 games in the App Store.

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