CFC (Canadian Film Centre)

CFC (Canadian Film Centre)

September 22, 2010 14:18 ET

Playing With New Ideas in Interactive Art and Entertainment

CFC Media Lab Celebrates Scotiabank Nuit Blanche With Close Encounters

TORONTO, ONTARIO--(Marketwire - Sept. 22, 2010) -

Editors Note: There is a photo associated with this Press Release.

On the eve of October 2nd a diverse group of thirteen artists, writers, producers and collaborators from CFC Media Lab's TELUS Interactive Art & Entertainment Program (IAEP) will transform the InterAccess: Electronic Media Arts Gallery, 9 Ossington Ave. into a space of inquisitive discovery and play. CFC (Canadian Film Centre) is once again thrilled to be an official part of Scotiabank Nuit Blanche, the all-night participatory cultural extravaganza, showcasing five thought-provoking, innovative and interactive storytelling projects.

CFC Media Lab Exhibition 2010: Close Encounters invites the audience to re-imagine game play, explore notions of first contact, take notice of sound installations and discover the ease of a wearable gaming system. The year's annual presentation includes the premiere of Unit N-O14, special projects DruMeBa, Voicings, Neighbourhoodie, and I Should Be Dreaming of Butterflies by featured Alumni Artist Sharon Switzer. Come and play with these amazing works and see what is possible.

CFC Media Lab Exhibition 2010 - Scotiabank Nuit Blanche Sneak Peek
Media/V.I.P. Reception - Thursday, September 30, 2010: 7:00–10:00 p.m. at
InterAccess: Electronic Media Arts Gallery, 9 Ossington Ave, Toronto
RSVP by September 28, 2010 to

The projects on exhibit include:

Fresh from a critically –acclaimed premiere at the 01SJ Biennial, Neighbourhoodie is a wearable device that combines the energy of the street games with the thrill of interactive game play into the comfy, hooded garment we all know and love. Neighbourhoodie was originally developed for tweens and teens by Rose Bianchini, David McCallum, and Kathleen Climie, and requires the gamer to leave their residence to play in the big beautiful world. Once a Hoodie is fully electronically outfitted the world is turned into a game through the use of light, sound and sensors. Neighbourhoodie is a gateway to an augmented world of collective and personal experiences.

Camille Betts and Justin Ferrato's Unit N-O14 is an interactive experience which combines the use of sculptural design, generative audio and lighting design with capacitive sensing to create an overall narrative experience. A shipping container was found. Its contents remain unknown. An unknown being has been discovered. Our understanding of it is incomprehensible but we are aware of its existence. Dare to approach.

DruMeBa created by Conor Holler, Dee Balkissoon, Cathy Chen, and Orla Garriques, is a customizable drumming experience designed to foster social interaction and collaboration among children with Austim. DruMeBa brings music therapy into the 21st century by combining the communicative and collaborative power of drumming with technology, offers dynamic
visuals, and enriches the participants' performance by adding melody and instrumentation in real time.

Voicings is an aural composition created by Dawn Buie, David Goorevitch, and Liz Gallo. Symphonies of voices reveal the human passions and motivation behind innovation, offering insights into the personalities at the MaRS Discovery District. Voicings mines the words of 19 interviews from an experiment in non-narrative storytelling for elemental phrases about behavior and expressed beliefs, and reveals the playful aspects of personalities through associative word play and unanticipated resonances. Voicings live in a space, not a radio.

I Should Be Dreaming of Butterflies is created by CFC Media Lab's featured Alumni Artist, Sharon Switzer, where she continues on the trajectory of pairing unlikely, poetic, and darkly humorous texts with evocative visuals. In this new work, Switzer adds abstracted digital drawings, often referencing certain real-world objects or ideas. Some works denote quick thoughts, others are ultra-short stories. This series of animated digital video drawings is also an exploration into the possibilities of 'creation' within a digital compositing program. They are not traditional drawing, video, animation – but something unique born from within this medium.

CFC Media Lab residents are adept at creating meaningful conversations and experiences through interactive technologies. Have you ever looked at something and it's crazy, and then looked at it in another way and it's not crazy at all? Regardless of technology platform or theme, each of these projects makes us look at things a different way. Shaving cream, pillows, mud – they can all become vehicles for our persistent visions.

Harnessing a wide range of creative skills and knowledge, the CFC Media Lab's TELUS Interactive Art and Entertainment Program (IAEP) is Canada's first post-graduate program for new media training and production, based on the philosophy that compelling content is created through a collaborative process. This team-based approach encourages residents from a variety of backgrounds, including: design, filmmaking, production, writing, visual art, music and programming. An internationally acclaimed facility, CFC Media Lab has produced award-winning new media prototypes ranging from simulation-based interactive documentaries, to wireless storytelling networks, to interactive short films and narrative-driven media installations.

For event details and project photos, please visit:

Saturday, October 2, 2010 – Sunday, October 3, 2010 - Nuit Blanche extravaganza - Open to the public from 6:57 p.m. – sunrise.


CFC is Canada's largest institution for advanced training in film, television and new media. A charitable not-for-profit organization, CFC is committed to promoting and investing in Canada's diverse talent; providing exhibition, financial and distribution opportunities for top creative content leaders from coast to coast. CFC makes a significant cultural and economic contribution to Canada by launching the country's most creative ideas and voices in film, television and new media to the world. CFC Media Lab is Canada's acclaimed institute for digital media that provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners. CFC Media Lab has been experimenting with the interactive narrative form since 1997 and in the past ten years, have produced over 60 prototypes ranging from web-based interactive documentaries to "shuffle videos"- the creation of randomly generated movies on the i-Pod. For more information please visit:

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To view the photo associated with this Press Release, please visit the following link:

Contact Information

  • For more information, to arrange an interview, or to book a
    guided tour of the CFC Media Lab Exhibition 2010:
    Close Encounters, please contact:
    Tamara MacKeigan, Communications Manager, CFC
    416-445-1446 x304


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