SOURCE: Playkast


September 13, 2011 09:00 ET

Playkast Transforms Online Video Into a Participatory Experience at DEMO Fall 2011

Playkast Empowers Brands & Celebrities to Create a Direct Emotional Connection With Their Audience Through Interactive Video

SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - Today marks the end of online video as a one-way, passive experience, where consumers "watch and leave" when the video clip ends. Playkast, debuting today at the DEMO Fall 2011 conference, promises to crack open the video screen, allowing content creators to engage fans in a participatory way that converts viewers into active participants and purchasers.

Playkast wraps videos in both a "social" and an "engagement" layer with components such as Facebook integration, structured video responses, video conversations, voting and rewards. This incentivizes viewer participation and sharing. Fast and simple to create, Playkasts are embeddable in any site, blog or Facebook fan page. By adding a "call to action" to online video, content creators and advertisers increase viewer engagement, drive social distribution, and harness the passion and creativity of their fan base.

"Marketers have been telling us that their fans and followers want to participate. They need to be part of the experience and take ownership -- just like they do on Facebook with things they love and share. This is the problem we set out to solve," said Larry Braitman, CEO of Playkast. "Playkast gives brands and entertainers a structured way to reach out, pull the viewers into the video, and have them shape the experience."

"Engaging customers in a quantifiable way is the Holy Grail for any company building their brand today," said Marc Fonzetti, Media Director of Reckitt Benckiser. "This is the fundamental draw of the two-way communication of the Internet. However, passive online video falls flat compared to its promise. Playkast now provides a turnkey solution to connect my brands with their audiences through fun, interactive video. This should be a game-changer."

Partners can use Playkast to showcase products, enhance advertising, develop new entertainment formats, and create rich, interactive dialogues with customers and followers. Playkast works with:

  • Online Communities -- Bloggers, enthusiast sites and SMBs
  • Brand Advertisers and Marketers -- Consumer products including cosmetics, fashion, personal care, food / beverage, travel, and technology
  • Entertainment -- Television programmers, movie studios, celebrities and YouTube stars

Playkast is presenting its social video platform at DEMO Fall 2011 on September 14 at 10:31 a.m. PT. Visit our booth at booth number 42 in the main pavilion. More information about Playkast is available online at Visit our blog at

About Playkast
Playkast transforms passive online video into an engaging social experience. With Playkast, communities, brands and entertainers can engage their fans, activate their social networks and convert viewers to participants. Playkast is simple to use and embeddable into any site, blog or Facebook page. Playkast is based in San Francisco, CA.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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