SOURCE: PlayMG

PlayMG

September 10, 2012 09:30 ET

PlayMG Corp. Announces Partnership With Electronic Arts Inc. to Provide Top Titles Preloaded on the MG Dedicated Portable Gaming System for the Android Market -- Available Holiday 2012

'Need for Speed Hot Pursuit' and 'NBA JAM' Will Be Preloaded on the MG and Ready to Play Right Out of the Box

SAN DIEGO, CA--(Marketwire - Sep 10, 2012) - PlayMG™ Corp., a new startup comprised of electronics, game and social industry veterans who have come together to fuel the redesign of gaming™ and bring "more game" affordably into people's lives, announces a partnership with EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: EA), to bring $10 worth of top titles preloaded and ready to play on the MG™ -- the first dedicated portable Wi-Fi gaming system for the Android market.

Iconic EA franchise titles Need for Speed™ Hot Pursuit and NBA JAM were chosen for their high-end gaming experience and their broad appeal to the 62 million US kids ages 5 to 18 years-old (according to US Census data) and many of their parents who played these hit games growing up. Free to the MG owner as an added value, the EA Mobile titles deliver on PlayMG's promise to provide the MG with quality games preloaded.

With a competitive suggested retail price of $169.00, the preloads of Need for Speed Hot Pursuit and NBA JAM make the MG an even greater value. The preloaded EA games will also be included in all MGs being rewarded to early adopters visiting Kickstarter.com (search PlayMG) and pledging as little as $99 through Sept. 27 to get an MG for this holiday season.

"It is a testament to the 'more game' mission of MG to have secured a partnership with the world's leading mobile games publisher, making MG a gaming system with access to great premium franchise game titles," said Taylor Cavanah, PlayMG Founding Partner and Meta Gamer. "We are excited to be able to provide these great EA titles with no set up. Kids open up their MG, and just start playing."

The MG fills a huge void currently experienced by kids either not old enough to have their own smartphones, or whose parents have found data plans cost prohibitive. MG's Family Collaboration System means many kids will finally be able to enter the world of freemium apps, and all of the abilities that come with it, while parents can safely and affordably give it to them. The cost savings and collaboration are only two aspects of the MG's benefits for parents. With the MG, Mom and Dad will no longer feel the need, or pressure, to share their devices with their children, and can finally take their tablets and smartphones back.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

PlayMG™ Corp. is a startup formed in 2012 comprised of electronics, game and social industry veterans who have come together to fuel the redesign of gaming™ and bring "more game" affordably into people's lives. PlayMG is the visionary creator of MG™ -- the first dedicated portable Wi-Fi gaming system for the Android freemium app games market. Learn more at www.PlayMg.com. Visit PlayMG facebook.com/mgmoregame to help spread the 'more game' word.