SOURCE: PlayPhone, Inc.

June 11, 2008 09:00 ET

PlayPhone and Cellufun Join Forces

Cellufun Partnership Brings Free Ad-Supported Games and 5.5 Million Member Community to PlayPhone's Mobile Entertainment Network

SAN JOSE, CA--(Marketwire - June 11, 2008) - PlayPhone, Inc. (www.playphone.com), operator of the largest network of mobile content destinations in North America, announced today that they have executed a strategic marketing partnership with Cellufun, the world's largest mobile gaming portal. This collaboration gives PlayPhone access to more than 5.5 million monthly unique visitors, nearly 75 million monthly page views and a catalog of ad-supported free mobile games.

"This agreement is a win-win for PlayPhone and Cellufun," said Ron Czerny, Founder and CEO of PlayPhone. "Both companies have very similar customer market segments and cross-promoting mobile entertainment in this manner brings both of our strengths to the table. It is already proving to be successful and because of that, we will continue to pursue similar partnerships with other interested parties."

PlayPhone will make Cellufun's free ad-supported games available through its online destination at www.playphone.com and a custom WAP site powered by Cellufun. The partnership, which has already launched, includes run-of-site advertising and contextual integration of the PlayPhone catalog on the Cellufun WAP portal.

"Having our free, award-winning games distributed through PlayPhone's vast network is a great opportunity," said Arthur Goikhman, CEO and Co-founder of Cellufun. "The combination of our unique mobile offerings and PlayPhone's great mix of branded content has proven to be a real boon for both companies."

PlayPhone currently gives consumers access to a unique and often-exclusive media catalog, spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. In addition to operating its consumer-facing mobile destination at PlayPhone.com, it also powers mobile destinations for entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult Swim, Sega, RealNetworks and many more.

Cellufun is now the world's largest mobile gaming portal providing free entertainment content and casual, connected and multiplayer games for existing and next-generation Web-enabled mobile phones. Cellufun's games were recently awarded with the NATPE Mobile++ Top 12 award in Mobile Gaming and the GSMA's 2008 Global Mobile Award for Best Mobile Game at the Mobile World Congress in Barcelona. Cellufun generates over 75 million pageviews per month.

About Cellufun, Inc.

Cellufun is the world's mobile playground, providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones. Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can enjoy a variety of single-player games or join multi-player competitions, from Sudoku and Chess to boxing to casino games, arcade-style space battles and the award-winning multi-player game, Call of the Pharoah. Consumers with Web-enabled phones can join Cellufun's rapidly growing community by going to wap.cellufun.com.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Sega, RealNetworks and more. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

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