SOURCE: PlayPhone, Inc.

PlayPhone, Inc.

February 24, 2010 08:00 ET

PlayPhone and NBC Universal Partner to Power Mobile Storefronts

Entertainment Leaders Offer Consumers Mobile Content From Favorite Shows Including 30 Rock, Battlestar Galactica, Heroes, Law & Order, and The Office

SAN JOSE, CA and UNIVERSAL CITY, CA--(Marketwire - February 24, 2010) -  PlayPhone, Inc., the global leader in branded mobile entertainment, and NBC Universal Television Consumer Products Group, today announced the launch of a mobile storefront that enables consumers to enjoy content from their favorite NBC Universal television shows on their mobile phone. 

Powered by PlayPhone, NBC's mobile store offers consumers an assortment of theme song ringtones and wallpapers from their favorite NBC Universal television shows, including 30 Rock, Battlestar Galactica, Heroes, Law & Order, The Office and other classic shows such as Magnum P.I., Leave it to Beaver, and Saved by the Bell. 

"We are pleased to be able to offer our viewers content with which to customize their mobile phone experience," said Kim Niemi, Senior Vice President of NBC Universal Television Consumer Products Group. "With one of the largest portfolios of premium entertainment content available, PlayPhone is a great partner to power this offering for our viewers."

"We are excited to be working with NBC Universal to help its viewers experience their favorite programming no matter where they are," said Ron Czerny, Founder and Chief Executive Officer of PlayPhone. "People want to stay connected to the things they enjoy. Now with just the sending of a text message, they can have instant access to content from their favorite NBC shows."

Simply text the unique keyword short code found on the NBC Store website to "33888" for nearly instant access to favorite mobile content. Pricing varies with content selected, and the noted one-time fee will appear on your monthly wireless statement. The Mobile Store is located on the web at

For further information on what differentiates PlayPhone, sign up for a free trial at, visit, or follow company updates on Twitter®.

About NBC Universal Television DVD, Music, and Consumer Products Group
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About PlayPhone, Inc.
PlayPhone ( is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral Capital Management.

Trademark footnote: All corporate names and trademarks are the property of their respective companies.

Contact Information

  • Editorial Contacts:
    Melanie Lombardi
    LEWIS PR for PlayPhone Inc.
    Email Contact

    Leslie Schwartz
    NBC Universal
    Email Contact