SOURCE: PlayPhone, Inc.

PlayPhone, Inc.

March 03, 2009 08:00 ET

PlayPhone Introduces Wireless Retailer Program

Empowers Wireless Retailers and Resellers to Deliver Branded Mobile Content and a Better User Experience at the Retail Level

SAN JOSE, CA--(Marketwire - March 3, 2009) - PlayPhone, Inc. (, the global leader in branded mobile entertainment, announced today an industry-first Wireless Retailer Program that provides wireless retailers, agents and resellers a way to merchandize, sell and monetize mobile content at the point of sale. This new wireless agent program opens up PlayPhone's vast library of branded mobile entertainment content such as ringtones, games, video and more, to wireless retail establishments and online resellers so that they can generate additional revenue streams.

Using this innovative initiative, member agents will also be able to formulate and launch mobile content marketing campaigns, including using in-store and in-market exclusives for competitive advertisements, as well as educate the consumer at the point of sale for a far better user experience when downloading. The entire program is optimized to reduce churn and gain a higher ARPU.

"With PlayPhone's Wireless Retailer Program, agents will be trained to ensure MMA compliance factors that result in increased consumer satisfaction while reducing customer complaints for both the retailer and the carrier partners," said Ron Czerny, founder and chief executive officer at PlayPhone. "By educating the end user at the point of sale using this program, we can show them how to maximize their download experience and help them set up their very first ringtone right in the store!"

Valuable features of PlayPhone's Wireless Retailer Program include:

--  In-store sales agent training
--  Dedicated Agent Hotline
--  In-store POP and POS materials
--  Quick start guides
--  In-box cards
--  Branded customer care
--  Free promotional content for new activations
--  Exclusive content and promotional content
--  First-ever market development fund to help drive adoption

The introduction of the Wireless Retailer Program continues to address PlayPhone's concerted effort to better the public's perception of off-deck mobile content marketing practices that, in the past, relied on affiliate-based marketing. This resulted in high churn, high refunds, low customer usage, and high levels of customer care call volume.

For more information on PlayPhone's Wireless Retailer Program please contact us directly or visit PlayPhone's booth 1400-X in the M-Tertainment Pavilion during International CTIA Wireless 2009 April 1-3 in Las Vegas.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from all four major music labels and their artists, game publishers and media companies such as SONY BMG, EMI, Disney, Vivendi, and Sony Pictures Entertainment. In addition to operating its consumer-facing mobile destination at, PlayPhone powers mobile content destinations and promotional offerings for entertainment and retail brands including Wal-Mart, BET Networks, ABC Television, National Geographic, Sony Pictures, SonyBMG, Cartoon Network, Adult Swim, Sega, Real Networks, iPlay and many more.

About PlayPhone, Inc.

PlayPhone ( is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral Capital Management.

Contact Information

  • Media Contacts:

    Hugo Reyes
    PlayPhone, Inc.
    408.261.6200 xt.274
    Email Contact