SOURCE: PlayPhone, Inc.
November 12, 2007 08:03 ET
PlayPhone Ranks in Mobile Phone Industry's Top 10 Sites by Hitwise for Two Consecutive Quarters
Top 10 "Most Visited Web Site Among U.S. Mobile Industry Sites" Ranking in Second and Third Quarters Linked to Increased Brand Visibility, Consumer Word-of-Mouth and Overall Company Momentum
SAN JOSE, CA--(Marketwire - November 12, 2007) - For six consecutive months of 2007, mobile
media company PlayPhone, Inc. (www.playphone.com) has ranked among the top
10 most visited Web sites in the Entertainment - Mobile Phones category by
Hitwise (www.hitwise.com), signaling a significant increase in PlayPhone's
consumer awareness and overall company momentum. Each quarter, Hitwise
awards the 10 most popular Web sites across more than 160 categories, and
annually the top 10 searched-for brand terms overall.
Over the past six months, PlayPhone has announced several high-profile
partnerships and the addition of mobile media content from household brand
names such as Sony Pictures Television and ABC Television as well as a
ringtone distribution agreement with EMI Music. PlayPhone also re-launched
its Powered by PlayPhone mobile storefront platform, providing consumers
with a forum for interacting with other PlayPhone users and sharing their
common mobile media experiences. A first-of-its-kind peer referral program
has launched as well, giving consumers incentives to bring friends into
their PlayPhone circles.
"Ranking with Hitwise for two consecutive quarters is one of the most
important means for judging the success of our marketing programs and the
ways in which we're connecting with consumers," said Ron Czerny, founder
and chief executive officer at PlayPhone. "With the addition of Sony
Pictures Television's legendary entertainment library, plus content from
EMI Music, we're out to provide the best possible offering of mobile
entertainment anywhere, and the Hitwise ranking lets us know that consumers
are taking notice."
About PlayPhone, Inc.
PlayPhone is a leading mobile media company providing cutting edge
personalization and entertainment content to mobile consumers anytime,
anywhere. PlayPhone founded the direct-to-consumer mobile media
distribution standard in 2003 and continues to establish new means for
delivering wireless entertainment. The company currently operates its own
leading mobile entertainment destination at PlayPhone.com and powers
subscription-based mobile portals for the world's top entertainment brands.
PlayPhone is based in San Jose, Calif. and is funded by top venture firms
Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.