SOURCE: PlayPhone, Inc.

July 01, 2008 12:30 ET

PlayPhone Teams Up With Virgin Mobile USA

Partnership Adds More Sizzle to Virgin Mobile USA’s Already Diverse Line-Up of First-Class Mobile Entertainment Delivered Directly to Customers' Cellphones

SAN JOSE, CA--(Marketwire - July 1, 2008) - Virgin Mobile USA customers have direct online access to some of the hottest mobile downloads including those of PlayPhone, Inc., (www.playphone.com) which operates the largest network of mobile content destinations in North America. PlayPhone announced today it will power off-deck mobile entertainment content for the leading no-contract wireless provider's more than five million customers. Some of the unique content includes wallpapers and ringtones from partners such as SONY BMG, Cartoon Network and Disney.

"Virgin Mobile USA has a customer base whose demographics are completely in line with the entertainment content we provide," said Ron Czerny, founder and chief executive officer at PlayPhone. "We are delighted that Virgin Mobile USA can now offer their consumers even greater variety when it comes to having fun on their phone."

"We are very focused on providing the best services and entertainment to our customers," added Lauren King, product manager, off-portal content at Virgin Mobile USA. "We believe that PlayPhone is a valuable off-deck addition to deliver a diverse and engaging mobile experience."

PlayPhone offers expanded distribution for its top-tier content partners, which, in North America, currently include SONY BMG, EMI Group, Cartoon Network, SEGA, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony Pictures Entertainment, ABC Television, Platinum Studios and many more.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. In addition to operating its consumer facing mobile destination at PlayPhone.com in both English and Spanish, it also powers mobile content destinations for entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult Swim, Sega, Real Networks, iPlay and many more.

About Virgin Mobile USA

Virgin Mobile USA (NYSE: VM), through its operating company, Virgin Mobile USA, L.P., offers more than five million customers control, flexibility and choice in wireless service, rich data content and innovative products without annual contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile USA's smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available in more than 40,000 retailers nationwide and online at http://www.virginmobileusa.com, with Top-Up cards available at more than 140,000 locations.

J.D. Power and Associates ranked Virgin Mobile USA highest in customer satisfaction among wireless prepaid services in both 2006 and 2007, and its customers report a 90% satisfaction rate. Virgin Mobile USA contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth; and provides postage-paid return envelopes in every new phone package for customers to recycle old phones. Virgin Mobile USA's national coverage is powered by the nationwide Sprint PCS network.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company present in 20 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content in English and Spanish to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

Contact Information

  • Media Contacts:

    Hugo Reyes
    PlayPhone, Inc.
    408.261.6200 xt.274
    Email Contact

    Corinne Nosal
    Virgin Mobile USA
    908.607.4235
    Email Contact