SOURCE: Playsino


July 23, 2012 12:36 ET

Playsino Launches Playsino Publishing Network

First and Only Publishing Network Focused Solely on Social Casino Vertical

LOS ANGELES, CA--(Marketwire - Jul 23, 2012) -  Playsino (, the fastest growing social casino company, announced it is launching the Playsino Publishing Network. The Playsino Publisher Network is the only publishing network solely focused on helping social casino developers acquire and monetize social casino gamers on Facebook and mobile platforms.

Playsino offers its developer partners a minimum marketing spend of at least $100,000 per title along with a dedicated media buying team and game production support.

"Playsino is the only publisher focused exclusively on the hot Social Casino space. Our focus will give our partners access to gamers who are specifically interested in casino style games and monetize better than all other casual social games," says John Maffei, head of Playsino Publishing.

VentureBeat reports that in 2012, social casino game players now account for 13 percent of all of the players on Facebook, compared to just 8 percent in 2011 and 6 percent in 2010. Kontagent, a top user analytics platform in the social space, notes that social casino games have higher-than-average revenue per user, at least 40 percent higher than a typical casual social game. They also note that out of 780 million social game participants, 98 million are active players for social casino games.

Playsino is led by Brock Pierce, who is also a managing director of the Clearstone Global Gaming Fund. Pierce has started, bought or invested in more than 30 game companies and secured more than $200 million on behalf of his companies. Pierce is often referred to as the "Godfather of Virtual Goods" for pioneering the market for virtual goods for in online games.

Companies interested in becoming a Playsino publishing partners should send mail to

About Playsino
Playsino, a social casino games company, brings the exciting world of free to play casino games to mobile and social platforms globally. The company is run by proven entrepreneurs and game industry veterans. Playsino is headquartered in Santa Monica, California.