SOURCE: Parks Associates

May 25, 2005 11:00 ET

PlayStation Portable Is Most Wanted Gaming Gadget in U.S.

DALLAS, TX -- (MARKET WIRE) -- May 25, 2005 -- Close to one-half (49%) of U.S. Internet users who plan to purchase a portable gaming device want a Sony PlayStation Portable (PSP), according to Parks Associates' "Mobile Entertainment Platforms and Services," a new consumer study of more than 2,000 U.S. Internet users.

Given this level of interest, PSP is in a good position to challenge the other devices in the portable gaming domain, especially devices from Nintendo, the current market leader. Game Boy Advance and Game Boy DS, both from Nintendo, scored only a combined 33% among U.S. Internet users with purchase plans for a portable gaming device. Nokia N-Gage lags far behind with only 4% of future planned purchases.

"Sony's aggressive marketing and smart positioning have paid off, with more than 1.3 million units sold in the U.S. in less than two months, with no signs of its sales tapering off," said Yuanzhe (Michael) Cai, senior analyst at Parks Associates. "Our research further shows that the PSP's sleek, sexy design and support for music and video playback bolster its already strong appeal among gamers older than 18."

"Mobile Entertainment Platforms and Services," a new consumer study from Parks Associates, surveys more than 2,000 U.S. Internet users (including teenagers) regarding their ownership, usage, and interest in different mobile/portable entertainment platforms and services. For additional information about "Mobile Entertainment Platforms and Services," visit or contact 972-490-1113 or

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year.

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