SOURCE: InRoad Toys

InRoad Toys

November 17, 2015 00:00 ET

PlayTape Named TIA Toy of the Year Finalist

Toy Industry Association Recognizes Ingeniously Simple Toy Line as Market Momentum Grows

CROFTON, MD--(Marketwired - November 17, 2015) - InRoad Toys continues to gain momentum, announcing its revolutionary PlayTape® has been named a 2016 Toy Industry Association Toy of the Year (TOTY) Finalist.

Both ingeniously simple and universally relevant, PlayTape® instantly turns imagination into reality, enabling a child to create roads and rails for toy vehicle play anytime, anywhere! Free from batteries, screens, apps, and even instructions, PlayTape embodies the popular Open-ended Play and Maker Movement toy trends that encourage children to learn how to design, build, create, innovate, and collaborate, exercising their imagination through construction and pretend play.

"We are truly honored that PlayTape has been named a TOTY finalist," said Andy Musliner, PlayTape inventor and Founder of InRoad Toys. "PlayTape fulfills a fundamental unmet need in the toy market: Every toy car needs a toy road. By giving kids a way to instantly create roads, we've fundamentally changed the nature of vehicle play and in doing so opened up a limitless world of creative possibilities for the #1 selling toy in the world -- the toy car."

In addition to being named a TOTY Finalist, PlayTape has won over 20 industry awards in less than two years on the market, including recently being named a Dr. Toy's Top Picks of 2015 Awardee and a Tillywig Top Fun of 2015 Awardee. Distribution has expanded 15-fold in the last year and PlayTape is already among the top 1% of toys sold on Amazon and a perennially best seller on TheGrommet.com and zulily.com. Toy testers, retailers, parents, and kids all agree -- PlayTape® is the ingeniously simple toy that belongs in every household!

To vote for PlayTape as Toy of the Year, visit www.ToyAwards.org. Scroll down to PlayTape® and click "Select" and "Submit."

About InRoad Toys/PlayTape: InRoad Toys develops groundbreaking, enduring, high-play value toys with broad applicability across age groups. The company's premier product, PlayTape®, Fun That Sticks!™ is revolutionizing the way the world plays with toy vehicles. With award-winning PlayTape, instantly create roads and rails for toy vehicle play anytime, anywhere! Just unroll, stick, and drive! It's hours of entertainment on a single roll. PlayTape sticks to any flat surface and is easy to tear by hand and reposition. It peels up without any residue and is recyclable, so cleaning up is an easy task. Take PlayTape anywhere -- in your pocket or purse -- and let your child turn imagination into reality. Since peeling out into the market last year, PlayTape has won over 20 industry awards, including Parents Magazine Best Toys of 2014 and Dr. Toy's Top Picks of 2015, and named a 2016 Toy Industry Association Finalist for Toy of the Year. PlayTape is 100% Made in the USA. Ages 3+. U.S. Patent Pending. For more information visit www.InRoadToys.com.

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