SOURCE: Playworld

Playworld

Playworld

May 16, 2016 15:27 ET

Playworld and Architect Richard Dattner Bring PlayCubes Back to Life in Boston

Installed at Chinatown Park, PlayCubes Provide an Opportunity for Free Play on The Greenway

BOSTON, MA--(Marketwired - May 16, 2016) - Playworld, a leading commercial playground equipment manufacturer committed to saving outdoor unstructured play, today announced Chinatown Park on the Rose Kennedy Greenway is home to the company's first installation of PlayCubes, equipment offering a new form for open-ended play. Originally introduced in the 1960s by Architect Richard Dattner, an exclusive partnership between Dattner and Playworld is giving new life to the once popular playground.

The new kid-friendly feature in Chinatown Park will be highlighted during The Greenway-wide celebration on May 19 from 5-8 p.m. The kick-off to The Greenway's Public Art Season will include performances, food trucks, a free Boston Calling Block Party in Dewey Square and meet-and-greets with artists whose work is on display on The Greenway.

"The importance of outdoor play in the formation of a healthy childhood is well documented. Yet the concept is fast nearing extinction in urban areas across the country," said Missy Benson, a play advocate for Playworld. "The installation of PlayCubes on The Greenway presents a valuable opportunity for us to encourage millions of visitors to venture outdoors and engage in an experience that integrates play with exceptional design."

PlayCubes at Chinatown Park is an extension of the Design Museum Boston's Extraordinary Playscapes exhibition, featuring over 40 pioneering play spaces from around the world. Extraordinary Playscapes opens on June 8 at the Boston Society of Architects (BSA).

"We're thrilled to partner with Playworld and Design Museum Boston to bring PlayCubes to The Greenway," said Laura Jasinski, director of programs and planning for The Rose Kennedy Greenway Conservancy. "These iconic play structures, a perfect addition to The Greenway's Chinatown Park, will provide hours of fun and unstructured play for locals and tourists throughout the summer."

PlayCubes at Chinatown Park will be on display through fall 2016.

To learn more about PlayCubes at Chinatown Park, please visit playworld.com or contact Jennifer Leckstrom at 215-681-0770 or jleckstrom@rosecomm.com.

About Playworld
Playworld believes The World Needs Play®. Play is vital to everyone's health and well-being. It's something you are never too young or too old to enjoy. We develop playground environments where creativity is king, belly laughs are welcome and children make the rules. Playworld equipment is designed to unleash the transformational power of play so bodies grow stronger and imagination can take flight. For 45 years, Playworld has created innovative, inclusive and meaningful outdoor play experiences for all ages and abilities. Come play with us.

About The Rose Kennedy Greenway and Conservancy (www.rosekennedygreenway.org)
The Rose Kennedy Greenway is a mile-and-a-half of contemporary parks in the heart of Boston. The Greenway is a roof garden atop a highway tunnel that connects people and the city with beauty and fun. The non-profit Conservancy maintains, programs, and improves The Greenway on behalf of the public and in partnership with the Commonwealth of Massachusetts. The Greenway welcomed 1,023,000 visitors in 2014 for the Greenway Carousel, events, Wi-Fi, and Mobile Eats food trucks, plus millions more visitors who enjoyed the contemporary public art, fountains, and gardens. The Conservancy has won numerous awards, including for our organic landscape care and park programming. 

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