SOURCE: Playyoo

December 16, 2007 18:30 ET

Playyoo™ Turns to Japan; Invites Adobe® Flash Lite™ Developers to Compete in Playyoo Game Contest

Playyoo Game Contest Offers Approximately $25,000 USD in Cash Prizes and Provides a Global Stage for Japan's Leading Flash Lite Developer Community

LONDON--(Marketwire - December 16, 2007) - Playyoo, a social networking platform for creating and sharing mobile casual games, today called on Japan's Adobe Flash Lite community to enter their mobile game creations in the Playyoo Game Contest. Offering more than $25,000 USD in cash prizes, the contest is open to independent mobile game developers using Adobe Flash Lite technology.

Prizes include first, second, and third place awards of $10,000, $7,000, and $3,000, respectively. In line with Playyoo's community-centric philosophy, winners will be selected by Playyoo members and prizes will be awarded to the most popular games based on download statistics and community ratings as of February 28, 2008. Winning games will be announced and showcased on

"Japan has led the world in terms of Flash Lite adoption and development. Over 85% of all handsets shipping in Japan are Flash enabled and there is a well-established community of experienced and creative Flash Lite developers," said Chris Pelly, CEO of Playyoo. "The Playyoo platform, along with the Playyoo Game Contest, provides these developers with a global outlet to showcase their talents."

"Although the contest officially ends on February 28, it's important for developers to submit their games early. Since the winners of the Playyoo Game Contest are based on community ratings, making games available to Playyoo members early on puts a developer in the best position to build a following and take home one of the prizes," added Thomas N. Burg, Community Evangelist at Playyoo.

An additional $15,000 in cash prizes is available to members of regional Flash Lite User Groups. User Group members who enter the Playyoo Game Contest will automatically be submitted to the 2007 Flash Lite Game Contest for their regional section (Americas, Europe and Africa, Asia Pacific). Winners will be selected by a panel of judges comprised of representatives from Playyoo and Adobe, as well as leading Flash Lite game developers worldwide.

Officially launching to the public in January, Playyoo brings together developers and users of mobile casual games -- entwined in a rich social network that promotes self-expression and social interaction. The platform is designed to encourage the widespread use of casual mobile games with its powerful combination of free games, user-generated content, social interaction, and personal expression within a worldwide community. The January launch will feature key innovations in the mobile casual game arena, including: easy game discovery and downloads, easy-to-use game creation tools, and social networking features.

Playyoo supports Flash Lite games developed with Adobe Flash® Professional, version 8 or higher (CS3 recommended), along with the Playyoo Flash Extension. The Playyoo Flash Extension is a downloadable executable used to initiate the creation of a Playyoo game. It adds libraries which the Playyoo server uses to add social features, as well as pre-roll and post-roll advertising. Using existing Flash Lite games can be as easy as copy /paste.

Complete details on the Playyoo Game Contest -- including rules, technical instructions, and upload management -- can be found at the Playyoo website, Members of Flash Lite user groups can check out the 2007 Flash Lite Game Contest, sponsored by Playyoo at

About Playyoo

Playyoo's mission is to build a loyal worldwide community around the creation and play of mobile casual games. Today, only a small proportion of mobile phone users have discovered the fun of mobile casual games and even fewer have had the satisfaction of expressing themselves through this medium. Playyoo will offer a broad selection of easy-to-find, free games, created by members of its community, along with the fun experience of social interaction, all on a single platform. Playyoo will generate revenues by providing relevant advertising and other marketing messages to its profiled community. Playyoo is a privately held company based in London, England.

Playyoo is a trademark of Playyoo Limited. Adobe, Flash, and Flash Lite are registered trademarks or trademarks of Adobe Systems Incorporated. Other trade, product, or service names may be trademarks or registered trademarks of their respective holders.

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