Pleasure-Way Industries Ltd.

August 22, 2011 15:47 ET

Pleasure-Way Names CanaDream Official Dealer for Whitehorse and Halifax

CALGARY, ALBERTA & SASKATOON, SASKATCHEWAN--(Marketwire - Aug. 22, 2011) - Brian W. Gronberg, President & CEO of CanaDream Corp (TSX VENTURE:CDN) and Dean Rumpel announced today that CanaDream has been awarded the Pleasure-Way Dealership for Whitehorse, Yukon and Halifax, Nova Scotia.

"We are proud to work with CanaDream as their class B manufacturer of choice for the last 15 years and as our Calgary area dealer for 8 years. We are pleased to support CanaDream's vision to promote Canadian Tourism and the RV lifestyle and their commitment to excellence on standards of quality and service and know that CanaDream is an excellent addition, to our dealer network, in offering and supporting Pleasure-way interest and customers in Halifax and Whitehorse" said Dean Rumpel, CEO of Pleasure-Way Industries.

In making the announcement Mr. Gronberg stated, "We have had a long and rewarding relationship with Pleasure-way and pleased that we are now the recognized Pleasure-way Dealer in Halifax and Whitehorse and are able to offer to, Nova Scotian's and Yukoner's, both new and used Class B vans from Pleasure-way Industries, the recognized #1 manufacturer in Canada of Class B motorhomes, and the ability for customers to experience Pleasure-Way vans as our guests prior to choosing to purchase and become our customers and our guests for as long as they own their Pleasure-Way van.

CanaDream has been providing Pleasure-Way vans exclusively for our guests that travel with us each summer, to "Experience Canada at their own pace" for the last 15 years and currently offers a fleet of 150 Pleasure-Way vans from 7 Canadian locations and has been the Calgary Pleasure-Way dealer for the last 8 years.

Pleasure-Way Industries commitment to CanaDream, in awarding additional Canadian Dealership opportunities, is in line with management's stated objective to expand exclusive dealer agreements with recreational vehicle manufacturers in all markets as opportunities become available.

About CanaDream

CanaDream is a Canadian tourism company that utilizes its proprietary business-to-business web-enabled system - - and its business-to-consumer on-line Internet reservation system - - to operate and expand its network of RV rental locations across Canada.

CanaDream maintains six Company-operated locations in Calgary, Vancouver, Whitehorse, Toronto, Montreal, and Halifax. The Company is also leveraging its proprietary technology to build a franchised network of associate dealers that are fully interconnected with CanaDream's e-commerce systems. CanaDream currently has two associate dealer franchisees in Kelowna, British Columbia and Edmonton, Alberta.

CanaDream is now partnered with Apollo Motorhome Vacations, an Australian RV rental company, through Apollo's recent CanaDream share purchase.

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About Pleasure-Way Industries Ltd.

With a dealership network of over 60 dealers in North America, Pleasure-Way Industries Ltd. is located in Saskatoon, Sask. This family-owned and operated company began manufacturing Class B van motorhomes 25 years ago and has grown into the second largest Class B motorhome manufacturer in North America. Pleasure-Way Industries believes in a customer first and foremost approach combined with an old-fashioned work ethic.

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