SOURCE: Pledge Music

Pledge Music

July 14, 2010 13:12 ET

Pledge Music Gives Away Data Capture Widget to Artists for Free

Technology Provides Detailed Reporting and Analytics

LOS ANGELES, CA--(Marketwire - July 14, 2010) - Pledge Music (www.pledgemusic.com), a leading international direct-to-fan platform for raising funds to record and tour, has developed a widget that allows artists to collect email addresses, Facebook fans and Twitter followers in exchange for a track. Video exchange is in the works. The widget, free to artists, helps bands build their databases, develop a retail channel and stay connected with their fans. 

In addition to collecting a variety of contact data for fans, the widget also gives statistics and analytics that provide insight into who is viewing, listening and sharing. The artist can see how many times a track has been played, where is has been posted, and who are the influencers among their fans. With this data, artists can create targeted marketing and outreach campaigns.

The Pledge Music widget is completely customizable -- from the ability to select colors and add photos, to background transparency for seamless blending. It is quick to create and easy to embed on any website, including Facebook and MySpace. 

"For artists today, it's vital that they are able to stay connected to their fans," said Benji Rogers, founder of Pledge Music. "We know that other companies are selling similar technology but giving the widget to whoever can use it, whether they start a campaign with us or not, aligns with our mission to support artists. When artists and fans benefit, the entire industry benefits."

The widget is available at www.pledgemusic.com. Media inquires to Victoria Rierdan Hurley, Helicon Public Relations, 310 993 1840, victoria@heliconpr.com.

Contact Information

  • For further information:
    United States:
    Victoria Rierdan Hurley
    Helicon Public Relations
    310 993 1840
    Email Contact

    United Kingdom:
    Andy Saunders, Velocity Communications
    T: + 44 (0) 207 060 9111
    Mobile: + 44 (0) 7939 133050
    Email Contact