SOURCE: Pledge Music

Pledge Music

January 19, 2010 12:08 ET

Pledge Music Partners With Madina Lake

Acclaimed Rock Band Signs With Pledge Music for New EP & Exclusive Fan Offerings

LOS ANGELES, CA--(Marketwire - January 19, 2010) - Pledge Music, the groundbreaking fan-funded investment platform, has partnered with another marquis artist, the highly acclaimed band Madina Lake. The band will offer fans the chance to be part of the making of a new EP, along with a wide range of incentives including unprecedented access to the band and exclusive merchandise.

Madina Lake is the latest in a growing list of established artists to eschew conventional record deals and reach out directly to their fans via Pledge Music. They have also committed to donating a percentage of the monies they raise via Pledge Music to the Keep-a-Breast campaign.

"Madina Lake signing up to work with Pledge Music is a major coup for us and further evidence that our appeal is international and wide ranging," said Malcolm Dunbar, Managing Director of Pledge Music. "The package of incentives that they have put together for their fans is stunning and I have no doubt that their Pledge campaign will be a real success."

Madina Lake is offering a number of incentives to their fans in exchange for their pledges. These range from the exciting -- such as special edition and signed CDs, merchandise and memorabilia, to the spectacular -- a chance to hang out with the band in the studio or introduce them on stage. High pledging fans can even get a personalized Madina Lake song and hand written lyric sheet.

A spokesperson for the band said, "Pledge Music has provided a struggling and confused industry with a clever and intriguing idea. They have opened the door to music fans, allowing them unique and personal experiences with their favorite bands. Anyone who knows Madina Lake knows how important it is for us to be close and feel connected with our audience. Pledge Music facilitates this desire with the added gratification that comes with donating to charitable causes that are important to us."

Since launching in2009, Pledge Music has initiated hugely successful campaigns for, among others, Duke Special, Electric Eel Shock and Danish superstar Tina Dico, all of whom received an overwhelming response from their fans.

Pledge Music does not take any money from fans until the entire pledge target is met. Additionally, the band retains all rights to their music. Pledge Music also charges the lowest, flat rate commission in the marketplace.

The Madina Lake pledge campaign is now live and interested pledgers should visit

About Pledge Music

Pledge Music was founded by musician Benji Rogers to give bands a true DIY option for pursuing the careers. The business was designed be transparent and open, while benefiting musicians and fans. Musicians will get the funding and promotional support that they need, the fan will get the music and artist interaction that they want at the price that they want to pay, and charities who have scant fundraising resources will receive a percentage of the money raised. In effect they have created a system in which everyone wins.

Contact Information

  • For further information:

    Victoria Rierdan Hurley
    Helicon Public Relations
    (310) 993 1940
    Email Contact