December 07, 2010 12:27 ET

Pledge to Reconnect This Holiday: VTech Helps Consumers Celebrate Holiday Traditions Through the Power of Storytelling

According to Survey, Consumers Spend More Time Shopping Than With Friends and Family During the Holidays, Yet Want More Time for One-on-One Connections

BEAVERTON, OR--(Marketwire - December 7, 2010) - The holidays may be the most important time to reconnect with loved ones -- yet Americans spend more time shopping for gifts than connecting with loved ones, according to a recent survey1 conducted by independent market research firm Toluna and leading U.S. cordless phone manufacturer VTech® Communications, a wholly owned subsidiary of VTech Holdings Ltd. (PINKSHEETS: VTKHY) (HKSE: 303) (ADR: VTKHY). 

The survey showed that the majority of women (51 percent) placed shopping at the top of their to-do lists, over spending time with loved ones. Additionally, 30 percent of all respondents felt they had not devoted enough time during recent holidays for friends and extended family.

To help consumers reconnect with loved ones this holiday season, VTech is celebrating the power of storytelling as a way to strengthen relationships and propel family and cultural traditions. The company is encouraging consumers to share their holiday stories and make a "pledge to connect" with a loved one at Participants are eligible to win weekly prizes and a grand prize of two airline gift cards to help them reconnect in person. 

VTech's features weekly polls, tips, and articles on building bonds with friends and family, and advice from developmental psychologist and life coach, Dr. Michelle Callahan. 

"Although we get caught up with the holiday rush of shopping and preparing for parties, we should make a conscious effort to share stories and special traditions with people who are important in our lives -- especially those outside of our immediate household who are great sources of emotional support," says Dr. Michelle. "The holidays are the perfect time to cultivate those personal bonds through storytelling -- sharing life stories builds family, friend and cultural traditions that ultimately become the meaning and fabric of the holiday season."

Connect to Win Today features weekly visitor polls, regularly updated tips, fun facts and videos. Visitors can continue the dialogue by sharing with others through email, Facebook or Twitter®. 

  • Facebook: Make a pledge to connect with someone this holiday season on for a chance to win the grand prize of two gift cards for use on American Airlines® domestic round-trip tickets or a weekly prize package, and receive information on VTech discounts, events, sports and music initiatives.
  • Twitter: Follow VTech at for the latest news, including links to product reviews, contests and giveaways.

About VTech®
VTech is the world's largest manufacturer of cordless telephones and a leading supplier of electronic learning products. It also provides highly sought-after contract manufacturing services. Founded in 1976, the Group's mission is to be the most cost effective designer and manufacturer of innovative, high quality consumer electronic products and to distribute them to markets worldwide in the most efficient manner.

For further information on VTech and its array of products, please visit

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