SOURCE: Plexure

Plexure

July 07, 2016 07:00 ET

'Plexure' Change Reflects VMob's Strong U.S. Market Growth

New Corporate Identity Highlights Real-World Transaction Optimization Capabilities

SAN FRANCISCO, CA--(Marketwired - Jul 7, 2016) - VMob, using digital insights to optimize physical world transactions, today announced that it intends to rebrand as Plexure. Derived from the Latin word plexus, meaning the art of weaving together, this name better reflects the company's ability to help businesses with physical locations optimize transactions in a new world of connected technology, going far beyond mobile to include all types of digital interactions.

"VMob was founded to provide brick-and-mortar stores with immediate customer data and insights to maximize sales and improve customer retention," said founder and CEO, Scott Bradley. "Keeping pace with the emergence of the Internet of Things (IoT) and connected devices, we provide our customers with almost unlimited opportunities to gather the customer information they need, not just through mobile devices but also using radio-frequency ID tags, in-store beacons, WiFi, voice and facial recognition and much more."

Bradley continued, "The name VMob is too limiting and no longer accurately reflects the true breadth and depth of our capabilities. Our new identity, Plexure, better represents the full range of our offerings and our ability to optimize the physical world's transactions to make them more valuable for both brands and customers."

As technology continues to evolve, businesses recognize the need to capitalize on new opportunities presented by IoT technology and the ever-growing number of devices and platforms they have to connect with customers. Although mobile is still central to the way consumers engage digitally, today's businesses must cast a wider net to be competitive. Continuing VMob's tradition of being at the forefront of innovation in the IoT space, Plexure delivers the insight and tools businesses with physical locations need to understand their customers and deliver personalized content to continually engage them.

With the launch of Plexure, the company can maintain its competitive advantage and focus on real-world transactional businesses. Leveraging connected technology and a range of live and historic data sources, the company's platform collects information such as location, local weather, online activity, purchase history and in-app behavior. By turning a large and often unmanageable amount of data into usable and relevant information, Plexure enables businesses to drive in-store sales, enhance the customer transaction and encourage return visits.

Plexure will also continue VMob's position as a valued Microsoft partner and will highlight this relationship during the 2016 Microsoft Worldwide Partner Conference, taking place July 10 - 14, 2016, in Toronto. On Tuesday, July 12 at 2:30 p.m. EDT, Bradley will present during the "Partner Opportunities for Advanced Analytics: System Integrators and Independent Software Vendors" session, highlighting how his company leverages Microsoft technology and analytics solutions to deliver greater value to its customers.

This marks the second consecutive year Bradley will take the stage at the conference, following his participation in the 2015 event's Vision Keynote address and accepting a Partner of the Year Award.

VMob will officially become Plexure on July 22, 2016. Additional information about Plexure can be found at: http://www.plexure.com/.

About Plexure

Plexure uses digital insight to optimize transactions in the physical world. As Internet of Things (IoT) technology and connected devices enable multiple touch points in real time to reach customers, Plexure helps businesses understand the vast amount of customer data available and enable the delivery of targeted, personalized experiences. With a singular focus on improving real-world business transactions, Plexure is used by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA to drive and convert in-store visits to in-store sales.

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