SOURCE: Atlantic Records

December 16, 2008 11:30 ET

Plies Proves Himself to Be "Da REAList" With Hugely Anticipated New Album; Fla-Based Rap Superstar Returns With Third Set in 16 Months; "Da REAList" Drops Everywhere Today

NEW YORK, NY--(Marketwire - December 16, 2008) - "Da REAList," the eagerly awaited new album from Big Gates/Slip-N-Slide/Atlantic recording artist Plies, is set to hit the streets today, December 16th -- marking the Fort Myers, Florida-based rap superstar's third full-length release in just under 16 months. The album -- which includes the current hit single, "Put It On Ya" -- follows the RIAA gold certified smash, "DEFINITION OF REAL," which debuted at #2 on the Billboard 200 chart upon its June release.

Plies will kick off the album's release with a number of exciting events, which began with his first-ever webcast yesterday at www.pliesworld.com. Plies is also launching his own Fanbase, the groundbreaking desktop application offering fans the ability to receive the latest content from their favorite artists in one single download. The Fanbase application -- available at www.getfanbase.com -- features an audio player, chat room, photos, videos, and continuous news feed to keep fans updated on all of Plies' many activities.

Today, Plies will celebrate the release of "Da REAList" with a hometown in-store appearance at the FYE store in Fort Myers (located at 2275 Winkler Avenue), set to get underway at 6pm.

"Put It On Ya" is blowing up at multi-format radio outlets across the country, having impacted last month as the #1 most-added at both Urban and Rhythmic. The single -- which features Big Gates recording artist Chris J -- is now ascending the top 20 at both formats. What's more, "Put It On Ya" is climbing the top 25 on Nielsen's "Top 200 Ringscan" chart.

The "Put It On Ya" companion video is now in "Heavy" rotation at BET, where it recently peaked at #2 on the "106 & Park" countdown. Plies will make a special day-of-release appearance on "106 & Park," which he'll follow with a live performance on BET's annual "106 & Party" extravaganza on New Year's Eve (check local listings). "Put It On Ya" was also featured throughout MTV2's recent Sucker Free Week programming and is now in "Blazin" rotation at MTV Jams and "Unleaded" rotation at MTV Hits.

"Put It On Ya" is an online blockbuster, with over 8 million streams thus far at Plies' official MySpace page, www.myspace.com/plies. The track's video has logged over 1 million plays at Plies' hugely popular YouTube channel, located at www.youtube.com/PliesWorld. In addition, Plies and Imeem hosted an exclusive "Da REAList" listening party that took place Sunday, December 14th at www.imeem.com/plies.

"Want It, Need It (Feat. Ashanti)," the next single from "Da REAList," will ship to multi-format outlets later this month, including Urban, Crossover, and Rhythmic. The track is set to impact early in the New Year.

What's more, the album's "Street Light (Feat. Sean Garrett)" is scoring at mixshows and clubs nationwide, coming in as the week's #3 rap track at www.DJBooth.net. In addition, a new video for the album track, "Family Straight," premiered last week on Plies' MySpace page, www.myspace.com/plies, while a video for "Heard of Me," a further featured video from "Da REAList," is streaming now on Plies' YouTube channel.

Plies is without question one of 2008's biggest hip-hop superstars, with cover features appearing in current issues of Vibe, Black Beat, and Urban Network. Additional profiles can be found on www.StreetCred.com, www.AllHipHop.com, www.Prefixmag.com, and www.DrJays.com.

For up-to-the-minute news and information, visit www.pliesworld.com, www.myspace.com/plies, and www.imeem.com/plies.

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