SOURCE: Plimus

February 06, 2007 09:00 ET

Plimus Adds E4X Multicurrency Solution to Global Sales and Service Capabilities

E-Commerce Platform Simplifies International Sales and Eliminates Foreign Exchange Fluctuation Risks

SAN DIEGO, CA -- (MARKET WIRE) -- February 6, 2007 -- Plimus, Inc., a global e-commerce solutions provider, today announced that it has added E4X's local currency pricing to its global sales and service capabilities. E4X, Inc. is the leading provider of online multicurrency services. The E4X service enables Plimus clients to offer global shoppers the ability to browse and pay in local currencies using a variety of payment methods and to know exactly what the final charge will be at the time of purchase. In addition, E4X guarantees the amount Plimus clients will receive in their preferred currency, eliminating foreign exchange fluctuation risks.

"We're very pleased to be working with E4X to offer our clients risk-free local currency pricing," said Guy Wilnai, senior vice president, worldwide sales and marketing at Plimus. "Providing an outstanding shopping experience for our clients and their shoppers has always been our top priority. Teaming with E4X allows us to provide a truly complete solution and removes substantial barriers for shoppers abroad when making purchases. As a result, Plimus clients now have a better opportunity to expand in international markets."

"Plimus is known among digital content publishers for its excellent customer service and support," said Jody Rochwarger, executive vice president, E4X. "We're very proud E4X Multicurrency Services are now a significant part of Plimus' offering. Plimus is on the cutting edge and growing rapidly -- characteristics of a culture that parallels E4X's own."

"When searching for a multicurrency solution, we considered a wide range of options," added Wilnai. "E4X's unique technology and comprehensive reporting combined with the company's excellent reputation made it the clear choice."

The multicurrency service is currently offered in 12 currencies: Australian dollar, Canadian dollar, Swiss franc, Danish krone, Euro, British pound, Hong Kong dollar, Japanese yen, New Zealand dollar, Norwegian krone, Swedish krona and South African rand with more to come in the near future.

About E4X

E4X, Inc. is a leading provider of services that facilitate global business by reducing cross border sales and payments complexities. E4X's unique, patented e-commerce application and comprehensive foreign exchange solutions help companies expand globally in what becomes a foreign exchange risk-free environment for global shoppers and merchants alike. This results in simplified accounting, reconciliation and reporting complexities. Founded in 1999, the privately held E4X is based in New York and operates a research and development facility in Tel Aviv, Israel. For further information visit

About Plimus, Inc.

Plimus, Inc., a global e-commerce solutions provider, builds and manages online businesses for thousands of software publishers, web hosting companies and online retailers. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-commerce operation. The company's award-winning platform offers order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-currency and multi-language support, advanced reporting services, marketing tools, licensing management, an affiliate network, and much more.

Founded in 2001, the privately held Plimus is the winner of the 2006 Software Vendor Awards for Most Innovative Software E-commerce Service, Best Software E-commerce Customer Service & Support, and Best Overall Software E-commerce Value. Plimus is headquartered in San Diego. For more details about Plimus, visit the corporate Web site at

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