SOURCE: Phelps Industries

April 12, 2007 14:38 ET

Plink Invites Conscientious Cleaners to Select a New Scent and Shade for Distinctive Disposal Deodorizer

"Designer" Look and Fragrance to Debut in Early Autumn

WAKEFIELD, MA -- (MARKET WIRE) -- April 12, 2007 -- Plink is already one of the most unique kitchen products invented to put the finishing touches on even the most stringent cleaning routines. But now the lemon and citrus orange gel caps that rid disposals of lingering food particles, fats and unpleasant odors will soon be joined by a brand new "designer" variety of Plink -- created with consumer input.

As the Spring Cleaning Season kicks into full gear nationwide, Phelps Industries LLC, the manufacturer of Plink, is inviting conscientious cleaners to help choose Plink's next color and scent.

Those who know about Plink consider it an essential solution to foul kitchen odors. Often the source is out of sight in the disposal, but the stench emanates throughout the cooking and eating area. This can create an uncomfortable situation and the sense that the kitchen isn't as sanitary as it should be. That is, until you take Plink for a 15-second spin in your disposal, replacing the unpleasant odors with a refreshing aroma.

"More and more people are creating new, designer kitchens with high-end appliances, cabinetry and counters, as the kitchen has become the No. 1 room where families congregate," said Vin Foley, Phelps' President. "So we figured that one of our home improvement products should also follow the popular designer trend. But instead of hiring a noted designer to create our new Plink, we wanted to tap the preferences of consumers nationwide to help create the new 'addition' to their kitchens."

Foley expects to receive several different suggestions, based largely on the trendiest colors and scents seen in everything from candles to potpourri to fabric softener.

"We hope to receive a number of recommendations ranging from Soothing Lavender and Vanilla Bean to Cinnamon Apple or even something more exotic like Basil Lime," said Foley. "We're open to considering a wide range of attractive shades and scents."

Consumers can use to e-mail their suggestions from now until June 15. The first person who submits what turns out to be the winning choice will receive a gift certificate for $500 worth of housecleaning by the Merry Maids or a similar company.

The new Plink variety should be available online at and in supermarkets and specialty housewares retailers in September.

Current Plink varieties include: 10-Pack Lemon, 10-Pack Citrus Orange, and the new 20-Pack featuring both Lemon and Citrus Orange gel caps. The 10-Pack sells for about $3.99. The 20-Pack is offered for $6.99.

Beyond Plink, Phelps Industries also produces another popular and unique cleaning product, Glisten, which freshens, cleans and deodorizes dishwashers, dishes, tubs, toilets, bathroom sinks and more.

Contact Information

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    Chuck Casto
    Casto Marketing Communications
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