SOURCE: Plink

Plink

January 26, 2012 09:30 ET

Plink Launches Facebook Credits-Based Online-to-Offline Loyalty Program

National Restaurants and Retailers Including Dunkin' Donuts®, Quiznos®, Red Robin® and Taco Bell®, Among First to Reward Members With Facebook Credits for Dining-Out and Making Purchases Offline

DENVER, CO--(Marketwire - Jan 26, 2012) - Consumer appetite for Facebook Credits is rapidly growing. To satisfy that appetite, Plink (www.plink.com) today launched a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and offline retailers.

Members join at Plink.com through Facebook Connect, then safely and securely register the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or making purchases at participating national restaurants and offline retailers. Today, Plink's online-to-offline (O2O) loyalty program includes Dunkin' Donuts®, Quiznos®, Red Robin® and Taco Bell® among others. Plink members can now earn Facebook Credits at more than 25,000 locations nationwide.

"Facebook Credits is the missing ingredient that's been needed to connect social media to offline sales," said Peter Vogel, co-founder of Plink. "Now with the 'glue' of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them."

Consumers use Facebook Credits to buy virtual goods to advance or level-up in popular Facebook games such as CityVille or The Sims Social. In addition, Facebook is constantly adding new ways to spend Facebook Credits including downloading music, watching movies or TV episodes.

"Marketing on Facebook is a tremendous opportunity with a highly desirable demographic," said Tim Kraus, digital marketing manager at Quiznos. "Plink is helping us crack the code and reach our customers in an innovative and cost-effective way."

National restaurant chains are the initial focus of Plink as they represent nearly one-third of the total restaurants in the U.S. and spend significant dollars on marketing and advertising. Restaurants, though, do face a number of issues, including stiff competition, difficulty in measuring the results of mass-media campaigns and a desire to avoid couponing or discounts that can devalue a restaurant's brand. Plink solves these challenges.

Plink was designed to be simple and easy for restaurants and offline retailers, among others, to implement. The program requires no POS (Point-of-Sale) integration; no paper coupons to be collected; no staff training; no interruption or slow-down to the normal customer transaction process; no tracking conducted by the restaurant or offline retailer; and no set-up fees, print costs or other merchandise to purchase. Restaurants and offline retailers simply pay Plink a percentage of the sales generated by Plink members.

Plink began acquiring members through advertising efforts earlier this month on Facebook, targeting social gamers, an audience of 60 million players in the U.S.

To join or learn more about Plink, visit www.plink.com.

About Plink
Plink (www.plink.com) is a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. Plink members create an account through Facebook Connect, then safely and securely register the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or shopping at participating restaurants and offline retailers providers including Dunkin' Donuts®, Quiznos®, Red Robin® and Taco Bell®. Plink's online-to-offline (O2O) loyalty program connects social media marketing to offline sales. For more information, visit www.plink.com.

Contact Information

  • CONTACTS:
    Steve Stratz
    Illuminate Public Relations for Plink
    206.300.9134
    Email Contact

    Minou Nguyen
    Illuminate Public Relations for Plink
    206.779.4559
    Email Contact