SOURCE: Plum

November 17, 2008 00:01 ET

Plum Announces Share Space Personal

Plum Invites Individuals, Hobbyists, Organizations and Schools to Create Free Social Share Spaces for Any Topic, Hobby, Subject, Passion or Interest

SAN FRANCISCO, CA--(Marketwire - November 17, 2008) - Today Plum (www.pluminc.com), a social media platform company, announced Share Space Personal, a new way for people to build micro-sharing networks for any topic or interest. A micro-sharing network is an open or closed network where groups of friends, family members and co-workers can share, discuss and discover anything they care about, stumble across and need. Today Plum powers Share Spaces on large and small websites including ViaMichelin.com, Mobissimo.com, i-Concerts and others. With the introduction of Share Space Personal anyone can now set up a Share Space site with a few clicks and invite people with shared interests, hobbies, passions or projects to join.

"To share is to be social and people are sharing their thoughts and opinions, links, photos, videos, comments and more online like never before," said Hans Peter Brondmo, CEO and co-founder of Plum. "I am very excited that families, friends and co-workers can now set up their own personal micro-sharing sites for free. Share Space Personal empowers people to share the things they care about with people they care about by giving them the tools they need to easily create, promote and track activity around their interests and passions."

"The next generation of social tools have to enable online communities that mimic the real world. Share Spaces is a powerful way for people to come together around a shared interest or passion," said Nilofer Merchant, CEO of Rubicon, a strategy firm with a web practice. "In addition to individuals, I think a lot of businesses and organizations will finally have what they need to add the 'social' ingredient to their sites with a custom Share Space, something Plum offers with Share Space Pro."

Pricing and Availability: Share Space Personal is available immediately at http://www.plum.com. The service is free for individuals and small organizations. Businesses can use Share Space Pro in English (US and British), French, German, Spanish, Italian and Japanese to add custom social networking functionality to their sites. To learn more about Share Space Pro visit http://www.pluminc.com.

About Plum:

Plum is a social media platform company that makes any website social by powering Share Spaces, where visitors can share, discuss and discover their passions, interests and activities with the people they care about. Plum powered Share Spaces today deliver user-generated content on partner websites to more than 27 million unique users, in six languages. Plum currently powers Share Spaces in the travel, entertainment, publishing and education sectors. The company has offices in San Francisco and Boston and is privately held. For more information, please visit http://www.pluminc.com.

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