SOURCE: PlumChoice

June 06, 2007 09:00 ET

PlumChoice Adds Prominent Internet and Technology Business Pioneers to Board

BILLERICA, MA--(Marketwire - June 6, 2007) - PlumChoice (, the nation's leader in remote technology services for the home and small office, announced today the additions of Steve Moore and Steven Willis to its Board of Advisors, two highly successful innovators and business executives in the technology and services arena. Messrs Moore and Willis will provide insight and counsel on matters critical to the company's continued growth and development.

"It is exciting for me to be involved with PlumChoice at a time when technology is being integrated into all aspects of consumer products," said Moore. "Recognizing that consumers' patience has run out when it comes to slow and inefficient technical support, PlumChoice has developed an innovative and effective way to get technical help to the consumer, significantly improving the customer experience and increasing loyalty and sales for the major channel partners they represent."

Moore and Willis join PlumChoice's growing board of distinguished advisors and directors, which also includes Bruce Cohen, Principal, Bruce L. Cohen and Associates and a founder of Chipcom Corporation; Joseph G. Hadzima, Jr., Managing Director, Main Street Partners; and Thomas A. Proulx, co-founder of Intuit and creator of Quicken.

"It's a tremendous vote of confidence in PlumChoice that people of such accomplishment and vision as Steve Willis and Steve Moore recognize and are excited by the potential of our remote services model," said Ted Werth, CEO of PlumChoice. "Their experience and wisdom will be enormously valuable as we continue to grow our business and further push the boundaries of how technology services are delivered."

Steve Moore

Steve Moore has more than 25 years of executive management experience helping high-growth organizations maximize their business success. Moore's proven genius lies in his ability to combine innovation with a common sense management approach, resulting in profitable business growth. He currently serves as president and chief operating officer (COO) of Enterprise Mobile, Inc., a recently funded start up focused on Microsoft's Windows Mobile platform. Most recently, Moore served as a member of the senior management team at Independent Mobile (IMO), a multi-carrier mobile retailer dedicated to providing an innovative mobile retail experience. Moore also served as chairman and chief executive officer at Stream International, a provider of technical support and customer service outsourcing. Prior to joining Stream, Moore served as president of Corporate Software Inc. and held executive management roles at software distributors International Software Products and Merisel, Inc.

Moore holds a Higher National Certificate in Electrical and Electronic Engineering from Northampton Institute of Science and Technology in the United Kingdom.

Steven Willis

Steven Willis has been a pioneer in developing core Internet technologies for more than 20 years. In the early 1980s, he developed software and operating systems specifications for early Internet applications. Then, he co-founded Wellfleet Communications, a pioneering Internet router company and started Wellfleet's Advanced Engineering Group, which developed key Internet and ATM standards and technologies. In 1997 he co-founded Argon Networks, a maker of Internet core switch/routers, which was later purchased by Siemens. In early 2001, he joined Datapower as vice president of advanced technology and drove the development of a high-performance, hardware-based XML processors.

Willis has a BS in BDIC/Computer Science from the University of Massachusetts and sits on the Advisory Board of the U. Mass College of Natural Science and Mathematics. He is a member of the MIT Venture Mentoring Service and sits on an advisory board within Massachusetts General Hospital. He holds five patents in the field of computer networking.

About PlumChoice

Founded in 2001, PlumChoice is the nation's leader in providing premium online computer support for the home, home office and small business market. The company continues to raise the bar on customer satisfaction and service for the PC services industry. PlumChoice combines the latest innovations in remote desktop technology with a proven online delivery methodology to offer the easiest and most effective range of remote support services on the market. PlumChoice has demonstrated that its remote support services beat in-home service alternatives eight out of 10 times when it comes to customer satisfaction, speed, convenience, effectiveness, cost and security. PlumChoice services are also available through Circuit City, Firedog, EarthLink and CA. For more information, visit or call 1-888-PLUM-HELP (1-888-758-6435).

Contact Information