SOURCE: Culver's

September 06, 2011 16:35 ET

Plumper, Healthier and Tastier: Culver's Introduces New, Premium Chicken

Facebook Fans Can "Strut Their Stuff" for a Chance to Win Free Culver's Food for a Year

PRAIRIE DU SAC, WI--(Marketwire - Sep 6, 2011) - Culver's commitment to authentic, freshly-sourced ingredients continues with the launch of their new, premium -- antibiotic free -- chicken this week at all locations. Guests can relish the plumper, tastier, natural-cut chicken breasts on the classic Grilled and Crispy Chicken Sandwiches. Also now made with antibiotic free chicken are the Chicken Tenders and Buffalo Chicken Tenders, including those in the Scoopie Kids Meals.

The juicier, fresh taste of the new chicken originates from being raised on a 100 percent vegetarian diet by family-owned Springer Mountain Farms in Georgia, a subsidiary brand of Fieldale Farms.

"The partnership with Fieldale Farms is a natural fit," said David Stidham, vice president of marketing for Culver's. "They run their business much like ours, with a focus on quality and an end product that their consumers love. Their naturally-raised chicken means a better taste experience for our guests."

Whether crispy or grilled, our new premium chicken sandwiches are cooked to order with a proprietary blend of spices and seasonings. All of this attention to humane farming and fresh quality translates to Culver's most flavorful chicken ever.

Between September 13-27, to celebrate the new chicken, Culver's is hosting a "Strut Your Stuff" Facebook contest where fans can upload their chicken dance-inspired videos for the chance to win free Culver's food for a year (a $350 value). Anyone who uploads their video will receive a buy-one-get-one free coupon for the new, premium chicken sandwiches. The contest can be found at www.culvers.com/facebook.

About Culver's
Culver's serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver's is an expanding franchise system with more than 439 independently owned and operated restaurants in 19 states. The restaurants' award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger, made from fresh, never frozen Midwest-raised beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook or www.twitter.com/culvers.

About Spring Mountain Farms
Springer Mountain Farms is the only poultry company in the world to be American Humane Certified by the American Humane Association. This means that, besides being void of growth stimulants, chickens are never fed animal by-products; have access to clean water; live under conditions that limit stress; and have sufficient space, facilities, shelter and resting areas.