SOURCE: Plymouth Rock

Plymouth Rock

December 17, 2009 12:16 ET

Plymouth Rock Assurance Names Keith Jensen Chief Marketing Officer

BOSTON, MA--(Marketwire - December 17, 2009) - Plymouth Rock Assurance Corporation announced today that Keith Jensen has assumed the newly-created position of Chief Marketing Officer. In this role, Jensen will lead Plymouth Rock's efforts in customer experience, marketing, brand management and sales. Mark Sweeney, Plymouth Rock's Chief Agency Officer, will report to Jensen and continues to lead Plymouth Rock's agency relations and field management efforts.

"Keith is tasked with making us a leader as an agency-oriented company," said Plymouth Rock President Chris Olie. "Our goal is to have Plymouth Rock admired as the clear market leader in the Northeast in auto insurance service, business growth, profitability and innovation and we think Keith will play a key role in helping us get there."

Jensen joins Plymouth Rock with more than 20 years of experience in the property and casualty insurance industry, most recently as Vice President and Massachusetts State Manager for Hanover Insurance of Worcester, Massachusetts. Over his five year tenure with Hanover, he has worked as both New York and Northeast State Manager where he was accountable for managing the company's personal lines business. Prior to Hanover, Jensen was with GMAC Insurance and he began his career with Progressive in San Francisco. He holds a B.A. in Economics from the University of California at Berkeley, a J.D. from the University of San Francisco, and an M.B.A. from Washington University in Saint Louis.

About Plymouth Rock Assurance

Headquartered in Boston, Massachusetts, Plymouth Rock Assurance Corporation ( is the flagship carrier of The Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance throughout the Northeast. Plymouth Rock's industry-leading service innovations include MYLESSM (Make Your Life Easier Services), an exclusive, first-of-its-kind program of online services and retail discounts; its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim ServiceSM that offers vehicle pick-up, delivery and guaranteed auto repairs; and its True Service® Pledge, an industry-leading written commitment to service excellence. Plymouth Rock has received a rating of "A-/Excellent" from A.M. Best, the insurance industry's premier independent rating service.

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