SOURCE: Plymouth Rock Assurance

Plymouth Rock Assurance

May 22, 2012 08:00 ET

Plymouth Rock Assurance Study Finds High Gas Prices Causing Nearly 90 Percent of Massachusetts Motorists to Drive Less

Company Offers Free Gas Price Finder Tool to Help All Massachusetts Drivers Find Lower Gas Prices

BOSTON, MA--(Marketwire - May 22, 2012) - As many Massachusetts residents are making their travel plans for the unofficial start of summer this upcoming Memorial Day weekend, a new study has found that continued concerns over high gas prices may influence their plans. According to survey findings released today from Plymouth Rock Assurance Corporation, the flagship automobile insurance carrier of the Plymouth Rock Group of Companies, which together write and manage more than $1 billion in auto and home insurance in the Northeast, this year's increase in the price of gas has resulted in almost 9 in 10 respondents (88 percent) driving less. With gas prices currently just under $4 a gallon, the $3.50 per gallon mark was the point at which most started to drive less.

Mass. Drivers Change Plans to Accommodate Rising Prices
Many popular summer activities may be impacted by high gas prices. Of those surveyed who claimed the price of gas has impacted their driving decisions, 21 percent cited limiting travel for Memorial Day as a potential way to counter price hikes and 69 percent noted they might avoid traveling to popular summer destinations, like Cape Cod. In an effort to drive less, most (75 percent) are likely to reduce time spent on vacation and recreational activities.

To combat the effects of high gas prices, many Massachusetts drivers are seeking alternatives. In fact, over a quarter of respondents (28 percent) will resort to walking and a fifth (20 percent) will opt for public transportation. Only 11 percent of respondents cited car pooling as an alternative they will consider.

Plymouth Rock Helps Drivers Find Lower Gas Prices
"To help Massachusetts drivers find lower gas prices before filling their tanks, Plymouth Rock offers all Massachusetts drivers an online Gas Price Finder tool," said Chris Olie, president of Plymouth Rock Assurance. "Available at no charge at http://www.prac.com/save-on-insurance/gas-price-finder, users simply enter a zip code and the tool provides a list of nearby gas stations, along with their current rates for a gallon of regular-grade gas."

One upside of higher gas prices is that Massachusetts residents may benefit from driving less, as Plymouth Rock and other insurance companies, offer savings to low mileage drivers. Savings for driving less, along with Plymouth Rock's Crashbusters® vans, Door to Door Valet Service(SM) and Get Home Safe(SM) program, are among the company's many commitments to providing more than just insurance to its customers.

A report with top-line findings is now available for download from Plymouth Rock Assurance.

Methodology
Plymouth Rock worked with the Research & Analytics Group of Datamatics Global Service Ltd., to conduct this study to understand how increases in gas prices influence driving decisions. A sample of 531 respondents uniformly divided by age and gender across all the counties in Massachusetts were administered an online survey in May 2012 asking them what they thought about the increase in gas prices and what they would they do to counter it. Over 85 percent of the respondents in the sample used regular grade gas to fill their fuel tanks. Only 8 percent of the respondents owned a hybrid car and were shielded from gas price hikes.

About Plymouth Rock Assurance
Headquartered in Boston, Massachusetts, Plymouth Rock Assurance Corporation (prac.com) is the flagship of the Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance in the Northeast. Plymouth Rock Assurance provides auto insurance exclusively. Its industry-leading service innovations include the exclusive Plymouth Rock Savings Pass, which helps Massachusetts customers save hundreds of dollars on auto-related goods and services; Crashbusters® mobile expert appraisers, who travel directly to a customer's vehicle to assess the damage, and often issue a check on the spot; Door to Door Valet Claim Service(SM) that manages the entire auto repair process from start to finish, and guarantees repairs for as long as a customer owns or leases their car when they choose a Door to Door or referral repair shop; Plymouth Rock Rewards and Rewards Plus that thank customers for their business and loyalty; the Get Home Safe(SM) program, which covers the cost of a cab ride home up to $50 per policy year when a Massachusetts policyholder feels it would be unsafe to operate a motor vehicle;; and its Pledge of Assurance®, an industry-leading written commitment to service excellence. Plymouth Rock Assurance Corporation has an "A-/Excellent" rating from A.M. Best, the insurance industry's premier independent rating service. For more details and to find a Plymouth Rock independent agent near you, visit prac.com.

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