SOURCE: Plymouth Rock Assurance

Plymouth Rock Assurance

April 05, 2011 09:00 ET

Plymouth Rock Assurance Unveils Innovative Online Auto Insurance Solution

New Tool Gives Online Customers Advantages of a Relationship With a Top Independent Agent Along With "Quote, Choose, Buy" Flexibility

BOSTON, MA--(Marketwire - April 5, 2011) - Against the backdrop of consumers' growing expectation for managing all facets of their insurance policies via the Web, Plymouth Rock Assurance today unveiled an industry-leading offering to meet this demand. 

Available at plymouthrock.com, a fast, accurate and easy-to-use online interface allows consumers to shop for auto insurance any time, anywhere. The system delivers three quotes with differing coverage levels and allows users to customize their coverage before they buy. In an important distinction from other online insurance tools, Plymouth Rock provides each customer with the support and expertise of an experienced, local independent insurance agent to provide assistance during and after the sale. 

A key component of Plymouth Rock's recently revamped Website, the new offering advances the company's commitment to help its network of independent insurance agents grow their businesses. Customers who buy a Massachusetts auto insurance policy at plymouthrock.com are assigned a Plymouth Rock agent to answer their questions and provide professional advice. Plymouth Rock agents can add a graphic link to their own websites to directly link customers to Plymouth Rock's online quoting tool and automatically become the "agency of record" for those customers. This unique business model underscores the added value agents offer their customers, a major element in Plymouth Rock's marketing strategy. "We want to combine the power and ease of the internet with the local advice and expertise of an independent agency," stated Keith Jensen, Plymouth Rock's Chief Marketing Officer. "Most insurance companies are viewed as aligning themselves with one or the other, but not both."

"Our agents have already responded enthusiastically to this one-of-a-kind marketing solution for quoting, evaluating and buying a policy online," said Gary Sjolin, Chief of Agency Marketing for Plymouth Rock Assurance. "This new offering sends a strong signal to the market that we are more committed than ever to engineering creative, innovative solutions that help our agents grow."

Geoff Gordon, President of Andrew G. Gordon Insurance, an independent agent representing Plymouth Rock, agreed. "The inclusion of this new tool on our Website has solidified our reputation as both a customer-centric and tech savvy agency that is constantly pushing the innovation envelope on behalf of our customers," Gordon said. "Because new customers can use it to quote, evaluate coverage options and even buy new policies, our agents are able to spend more time helping our customers with more complicated issues. It also provides our agency with an additional revenue stream and a way to reach web users that we didn't have before. This tool represents the 'win-win' solution that drives both business growth and customer service, and we're excited to offer it to our customers."

The unveiling of this new application marks the latest technology milestone from Plymouth Rock, which has been consistently recognized for setting the high bar for innovation. The company is known for its history of firsts, such as its Savings Pass, an exclusive, first-of-its-kind program of hundreds of dollars in retail discounts for Massachusetts policyholders; its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim Service(SM) that offers vehicle pick-up, delivery and guaranteed auto repairs; and its True Service® Pledge, an industry-leading written commitment to service excellence. In fact, in late 2010, Plymouth Rock and its affiliates received an Insurance Networking News INNovators Award for excellence for an enterprise mobile website that permits customers to manage their insurance policies from any web-enabled mobile device.

Online Auto Insurance with "Quote, Choose, Buy" Flexibility At-a-Glance
Plymouth Rock now boasts a one-stop online destination from which Massachusetts drivers can manage every facet of their auto insurance purchase. The interactive, feature-rich tool delivers:

  • 24/7 online quotes and the ability to purchase online or by phone
  • Three quotes with different coverage levels plus the ability to customize coverage
  • Real-time Registry of Motor Vehicles data integration for fast, accurate quotes
  • Retrieval of, and ability to edit, saved quotes for up to 60 days
  •  Assignment of a Massachusetts Plymouth Rock agent to answer questions, provide professional advice and deliver local service.

For additional information about the new tool, please refer to the Plymouth Rock website at plymouthrock.com.

About Plymouth Rock Assurance
Headquartered in Boston, Massachusetts, Plymouth Rock Assurance Corporation (plymouthrock.com) is the flagship carrier of The Plymouth Rock group of companies, which together write and manage over $1 billion in auto and homeowner's insurance throughout the Northeast. Plymouth Rock's industry-leading service innovations include its Savings Pass, an exclusive, first-of-its-kind program of hundreds of dollars in retail discounts; its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim Service(SM) that offers vehicle pick-up, delivery and guaranteed auto repairs; and its True Service® Pledge, an industry-leading written commitment to service excellence. Plymouth Rock Assurance Corporation has received a rating of "A-/Excellent" from A.M. Best, the insurance industry's premier independent rating service. Plymouth Rock auto insurance policies can be purchased through independent agents in Massachusetts and Connecticut. To find an independent agent near you who represents Plymouth Rock, visit www.plymouthrock.com.

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