SOURCE: Plymouth Rock Assurance

Plymouth Rock Assurance

May 24, 2011 09:00 ET

Plymouth Rock Hosts Facebook Giveaway in Support of National Youth Safety Month

New England-Based Auto Insurance Company Offers Free 12-Month iZUP Subscription to First 250 Massachusetts Residents to Register

BOSTON, MA--(Marketwire - May 24, 2011) - In conjunction with National Youth Traffic Safety Month, leading New England auto insurance company Plymouth Rock Assurance, invites the first 250 Massachusetts-based Facebook users that register to receive a free download of iZUP, a mobile application that disables phone use while a car is in motion. This Facebook giveaway is the latest initiative in Plymouth Rock's campaign against distracted driving.

WHO:
Plymouth Rock Assurance, leading New England-based auto insurance company.

WHAT:
May is National Youth Safety Month. Combine this with the advent of the summer travel season and driver safety becomes top-of-mind. With the rise in casualties due to distracted driving -- in particular, drivers using cell phones behind the wheel -- Plymouth Rock is determined to make the roads safer for all.

Through the giveaway hosted directly on the Plymouth Rock Facebook fan page, users are invited to download a 12-month subscription to the iZUP cell phone app, free of charge. With iZUP software, incoming and outgoing calls, texts and emails will be put on hold to help eliminate distractions for drivers. iZUP automatically launches when it detects that the phone is in a vehicle traveling at a speed of more than five miles per hour, sending incoming calls to voicemail and holding text messages until the vehicle comes to a complete stop. In addition, iZUP prevents outgoing communication while the vehicle is in motion, yet always allows emergency calls to 9-1-1 and select authorized numbers, such as a parent's cell phone.

WHEN:
Effective immediately, the free iZUP download is open to the first 250 Massachusetts residents who register before June 10.

About Plymouth Rock Assurance
Headquartered in Boston, Massachusetts, Plymouth Rock Assurance Corporation (plymouthrock.com) is the flagship carrier of The Plymouth Rock group of companies, which together write and manage over $1 billion in auto and homeowner's insurance throughout the Northeast. Plymouth Rock's industry-leading service innovations include its Savings Pass, an exclusive, first-of-its-kind program of hundreds of dollars in retail discounts; its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim Service(SM) that offers vehicle pick-up, delivery and guaranteed auto repairs; and its True Service® Pledge, an industry-leading written commitment to service excellence. Plymouth Rock Assurance Corporation has received a rating of "A-/Excellent" from A.M. Best, the insurance industry's premier independent rating service. Plymouth Rock auto insurance policies can be purchased through independent agents in Massachusetts and Connecticut. To find an independent agent near you who represents Plymouth Rock, visit www.plymouthrock.com.

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