SOURCE: PM Digital

PM DIGITAL FEBRUARY 2011 REWIND STUDY REVEALS ONLINE RETAIL GROWTH CONTINUESTO OUTPACE GROWTH FOR RE

March 09, 2011 14:37 ET

PM Digital February 2011 Rewind Study Reveals Online Retail Growth Continues to Outpace Growth for Retail Overall

Conversion Rates Contribute to February Sales Growth

NEW YORK, NY--(Marketwire - March 9, 2011) - February showed a strong surge for paid search retail campaigns, continuing to outpace growth for retail overall, according to PM Digital's February 2011 Rewind Index, which measures monthly paid search performance for online retail clients. Strong improvement in the average conversion rate, up 46% over last year, was a big factor contributing to sales growth. The traditionally promotion-laden Presidents' Day emerged as the top day in February for several key paid search metrics, namely spend, clicks and revenue which showed a 50% increase over 2010.

A few highlights from the Rewind Index include:

  • Revenue for PM Digital clients was up 36%
  • 29% increase in paid search spend 
  • Clicks were up slightly year-over-year

"Online retail sales continue to surge to new highs," said Suzy Sandberg, President of PM Digital. "Retail websites are easier to navigate, consumers show increasing confidence in buying online, and retailers are getting very savvy about offering promotions like free shipping. This is a healthy environment for retailers."

Based on aggregated and indexed performance data, the PM Digital Rewind Index provides immediate, ongoing perspective for the retail sector just a few business days after the close of a given month, every month. For the complete report, go to: (http://blog.pmdigital.com/2011/03/rewind-paid-search-performance-index-february-2011

About PM Digital
PM Digital is a Digital Marketing Agency that specializes in paid search, search engine optimization, social media, and shopping feed management. By developing and implementing customized Internet marketing campaigns, PM Digital drives qualified traffic to websites to surpass sales goals. Clients include The North Face, Nautica, Eileen Fisher, The Sportsman's Guide, and Paul Fredrick, among others. Based in New York City, PM Digital has offices in San Francisco, Scottsdale, and Columbia, SC. For more on PM Digital's thought leadership, please visit: http://blog.pmdigital.com/

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