SOURCE: PM Digital

PM Digital

May 13, 2011 09:37 ET

PM Digital's Rewind Index: Growth Continues in Paid Search Expenditures and Revenue

NEW YORK, NY--(Marketwire - May 13, 2011) - U.S. paid search performance revenue continues to consistently grow year-over-year, according to PM Digital's (http://www.pmdigital.com/) April 2011 Rewind Index, which measures monthly paid search performance for online retail clients. Average conversion rate continues to be one of the strongest growth metrics with 33% year-over-year growth. April's top sales days all came at the start of the month, continuing the momentum seen at the end of March. Top days were also the same across the metrics of spend, clicks, orders and revenue.

A few highlights from the Rewind Index include:

  • Revenue for PM Digital clients was up 33%
  • 27% increase in paid search spend
  • Clicks were up a 9% YOY

The PM Digital Rewind Monthly Index measures paid search performance for online retail marketers during the prior month. Based on aggregated and indexed performance data, the PM Digital Rewind Index provides immediate, ongoing perspective for the retail sector just a few business days after the close of a given month. The Index covers all retail categories, including merchandise and apparel.

About PM Digital
PM Digital is a Digital Marketing Agency that specializes in paid search, search engine optimization, social media, and shopping feed management. By developing and implementing customized Internet marketing campaigns, PM Digital drives qualified traffic to websites to surpass sales goals. Clients include The North Face, Nautica, Eileen Fisher, The Sportsman's Guide, and Paul Fredrick, among others. Based in New York City, PM Digital has offices in San Francisco, Scottsdale, and Columbia, SC. For more on PM Digital's thought leadership, please visit: http://blog.pmdigital.com/.

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