SOURCE: Phoenix Marketing International

Phoenix Marketing International

July 06, 2011 09:33 ET

PMI Launches AdPi Intelliview to Answer Marketers' Most Perplexing Questions, Optimize Ad Planning

New Product Builds on Already Successful AdPi™ Audit Studies

RHINEBECK, NY--(Marketwire - Jul 6, 2011) - Phoenix Marketing International (PMI) has launched AdPi Intelliview, a predictive and ground-breaking application that will bring a revolutionary change to the business of growing brands with smart and efficient marketing campaigns. Using years of category-specific data including in-market recall, creative evaluations, brand assessments, and media spend, AdPi Intelliview answers previously unanswerable questions and can predict a campaign's effects at varying levels of spend, day-part mixes, time in market, and the individual executions' creative strengths.

"While CMOs understand the hallmarks of successful ad campaigns, it's been difficult to break down the contributions that media optimization, strong creative executions, and message consistency all play in reaching a campaign's goals. Some questions have been successfully tackled individually -- by media optimizers, measures of creative breakthrough or brand tracking studies. But a holistic answer -- one that acknowledges that spend levels, media placement, creative strength and time in market all play a role -- was elusive until now," said Al DeCotiis, CEO of Phoenix Marketing International.

AdPi Intelliview is unique because the product is powered by Phoenix Marketing International's proprietary AdPi™ Audit studies. These are large, category-specific studies that have been evaluating all the top category ads for years, among thousands of quality-screened respondents representative of various markets. This response data, along with media spend information and advanced modeling techniques yields impressive strategic and tactical insights.

The launch of AdPi Intelliview for Consumer Credit Card will be followed this fall by versions using data from other Phoenix Marketing International audits, including: Auto, Insurance, Banking, Investment Services, and Restaurants.

About Phoenix Marketing International (www.phoenixmi.com)

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States. With offices across the country and in London, Phoenix partners with many of the largest companies in the healthcare, financial services, consumer package goods, automotive and travel and leisure industries worldwide by offering advanced advertising, brand measurement, and direct marketing expertise.

Contact Information

  • For more information about AdPi Intelliview, please contact:

    Anne-Marie Doherty
    President, Communications and Brand Analytics
    (P) 508-647-0151
    Email Contact
    or
    John Duggan
    Vice President, Sales
    (P) 508-647-0151
    Email Contact