PhotoChannel Networks Inc.
TSX VENTURE : PN
OTC Bulletin Board : PNWIF

PhotoChannel Networks Inc.

April 23, 2009 08:00 ET

PNI Digital Media Amends Price on Options Granted to Consultant

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 23, 2009) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNWIF) ("PNI" or "PhotoChannel"), the leading innovator in digital photography and media solutions for retailers, announces that the Board has agreed to amend the exercise price on 50,000 options granted to a Consultant of the Company from $3.35 to $1.48. The options expire March 11, 2013.

About PNI Digital Media - Founded in 1995, PNI Digital Media (also known as "PNI" or "PhotoChannel") operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer ordered digital content, whether from in-store kiosks, online sites or desktop software, with retailers that have on-demand manufacturing capabilities for the production of merchandise such as photos and business documents. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

For more information please visit www.pnidigitalmedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PhotoChannel's actual results could differ materially for those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings.

Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml.

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