PNI Digital Media Inc.
TSX : PN
OTC Bulletin Board : PNDMF

PNI Digital Media Inc.

November 09, 2011 09:30 ET

PNI Digital Media and Rite Aid Corporation Sign Agreement

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 9, 2011) - PNI Digital Media (TSX:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announced that it has reached an agreement with Rite Aid Corporation (Rite Aid) to operate the all-new Rite Aid online photo center My Photos My Way at http://mywayphotos.riteaid.com.

Rite Aid has approximately 4,700 locations across the United States. As part of the multi-year agreement, PNI is delivering a state-of-the-art online experience, enabling customers to order prints and select photo gifts such as greeting cards and pick them up at any Rite Aid location in as little as an hour. Orders including photo books, calendars and a wide range of photo gifts can also be shipped to any address.

"We are excited to partner with Rite Aid for today's launch of an all-new online photo experience for their customers," said Kyle Hall, Chief Executive Officer of PNI Digital Media.

The all-new Rite Aid My Photos My Way photo site is available at http://mywayphotos.riteaid.com. For more information on the site including the new features and services it offers Rite Aid customers, visit www.riteaid.com/news.

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

PNI Digital Media relies upon litigation protection for "forward-looking" statements.

The TSX has neither approved nor disapproved the information contained in this release. Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

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