PhotoChannel Networks Inc.
TSX VENTURE : PN
OTC Bulletin Board : PNWIF

PhotoChannel Networks Inc.

April 28, 2009 08:00 ET

PNI Digital Media Announces Robert Chisholm to Join Board

Former CFO Joins PhotoChannel Board Effective Immediately

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 28, 2009) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNWIF) ("PNI" or "PhotoChannel"), the leading innovator in digital photography and media solutions for retailers, announces that former CFO, Robert Chisholm, has joined the Board of Directors, effective immediately.

Mr. Chisholm had been PNI's CFO for more than seven years, until March 26th, 2009 when he left to pursue other opportunities. At that time, Simon Bodymore was promoted to CFO. "I've always believed in PNI's capabilities and am excited as ever about the opportunities I see for the Company," says Mr. Chisholm. "I look forward to working alongside management to best realize PNI's potential."

"Robert's continued involvement in the Company is a great benefit to us," says Kyle Hall, PNI's CEO. "Robert's years of service, industry knowledge and finance acumen are of immeasurable value. I'm glad he is not only willing but also enthusiastic about remaining involved with PNI as a Board member."

About PNI Digital Media - Founded in 1995, PNI Digital Media (also known as "PNI" or "PhotoChannel") operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer ordered digital content, whether from in-store kiosks, online sites or desktop software, with retailers that have on-demand manufacturing capabilities for the production of merchandise such as photos and business documents. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

PhotoChannel relies upon litigation protection for "forward-looking" statements.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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