PNI Digital Media Inc.
OTC Bulletin Board : PNDMF

PNI Digital Media Inc.

October 13, 2010 02:09 ET

PNI Digital Media Implements Deferred Share Unit Incentive Plan

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 13, 2010) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announced that the Company has implemented its Deferred Share Unit Incentive Plan (the "DSU Plan"), as approved by Shareholders at the Company's Fiscal 2009 Annual General Meeting on March 10th, 2010 and as set out in the Information Circular that accompanied the Notice of Annual General Meeting dated February 9th, 2010.

As approved by Shareholders on March 10, 2010, options to purchase 880,000 common shares, previously issued to Directors, officers and certain senior employees of the Company have been cancelled. Insiders of the Company have been granted options to purchase up to 500,000 common shares exercisable for a period of five years at a price of $1.55 per share. Insiders have also been issued Deferred Share Units for a total of up to 167,100 shares in accordance with the provisions of the DSU Plan.

About PNI Digital Media- Founded in 1995, PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books and calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide. 

Further information on our company can be found at

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at and on the SEC'S website at The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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